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Ratings and Reviews 0 Ratings
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What is Pega Marketing?
Instead of concentrating on broad, generic offers, prioritize personalized, one-on-one marketing during your engagements with current clients. Pega's next-best-action framework evaluates multiple elements, including sales, service, risk, retention, and operational priorities in real-time, to enhance your messaging. This approach enables marketers to more accurately identify customers with growth potential. By employing Pega's next-best-action tactics, you can ensure that every customer receives the most suitable action aimed at expanding your bank’s share of wallet. However, effective next-best-action strategies rely not only on internal customer data and transaction records but also on the incorporation of real-time information from widely-used platforms like Hadoop, Cassandra, and Equifax. This integration allows for a deeper and more nuanced understanding of each customer, significantly enhancing your decision-making capabilities in customer interactions. Ultimately, utilizing these enriched data streams can lead to stronger relationships and improved customer loyalty, which are vital for long-term success.
What is Pega Co-Browse?
No downloads, installations, or plugins are required; just insert a line of Javascript into your website, and your customers can effortlessly share their browsing experience with a single click. Pega Co-Browse simplifies the process of highlighting and guiding customers to the necessary information, creating a fluid interaction. You have the ability to seek the customer’s permission to take control of their screen for assistance, or you can make use of highlighting tools and visual cues, like arrows, to guide them effectively. Additionally, Pega Co-Browse allows you to identify and obscure sensitive data through HTML elements or form fields, ensuring that all hidden information stays on the customer's browser and remains unseen by the representative. This solution provides a code-free method for hiding or obscuring text fields and images, giving businesses the power to manage what information agents can access. Furthermore, Pega Co-Browse can seamlessly integrate with Pega Chat or any other chat application, greatly enhancing the customer service process. You also have the flexibility to embed chat features directly into your Pega Customer Service application, boosting operational efficiency and improving the overall user experience. By utilizing these tools, businesses can foster more secure and productive interactions with their clients.
Integrations Supported
AWS Marketplace
Accenture Cloud Trade Promotion Management
Aprimo
Capgemini Intelligent Automation Platform
Cognizant
Integrations Supported
AWS Marketplace
Accenture Cloud Trade Promotion Management
Aprimo
Capgemini Intelligent Automation Platform
Cognizant
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Pegasystems
Date Founded
1983
Company Location
United States
Company Website
www.pega.com
Company Facts
Organization Name
Pega
Date Founded
1983
Company Location
United States
Company Website
www.pega.com/products/customer-service/cobrowse
Categories and Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
