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What is Photoroom?

Photoroom is the AI visual solution purpose-built for e-commerce, helping businesses transform raw product shots into listings that convert and clear every marketplace's requirements. Retailers, marketplaces, and consumer brands rely on it to produce, organise, and scale product imagery across all their channels — compressing what used to take weeks of photography into minutes of work. On-brand, accurate, and ready to sell. Photoroom runs commerce-specific models tuned for product fidelity — no warped shapes, no color shifts, none of the artificial look that costs buyer trust — because it solves for whether an image sells, not just whether it looks good. Teams managing thousands of SKUs can process an entire catalogue in a single pass, applying edits and brand kits uniformly so every listing looks consistent on every channel, with no designer or studio required and output up to 4K resolution. For larger operations, a production-grade image-processing API plugs straight into the tools sellers already run (Shopify, Amazon, eBay, TikTok Shop, and custom storefronts), establishing Photoroom as the central home for a brand's product visuals and automating production end to end. Capabilities range across background removal, generated product scenes, ghost mannequin shots, virtual models, brand-consistent output, and automated marketplace compliance. Photoroom grows with the business — individual sellers start free on web or mobile and upgrade as they scale, while marketplaces, retailers, and global brands run dedicated, sales-supported deployments. And because the underlying AI stays model-agnostic, customers always work with best-in-class quality tuned for commerce, with no disruption as the technology advances. Customers include Wolt, Mercari, Depop, Decathlon, and DoorDash — and Warner Bros. tapped Photoroom's API to power the viral "Barbie the Movie" selfie generator, used more than 13 million times.

What is Botika?

Effortlessly upgrade your current on-model photographs into a virtually limitless assortment of high-quality product images in just moments. You can easily upload images from any angle or position, including headless shots, and let your creativity flow while preserving outstanding image quality. Choose from Botika’s vast library of AI-generated models, providing you with numerous options free from licensing fees. With a single click, you can enhance photo backgrounds and turn ordinary studio images into eye-catching editorials. Transform your personal photos into breathtaking product visuals that are sure to engage your customers. At this time, we only handle on-model images, meaning the original picture submitted must include a person modeling the clothing or products. This approach allows us to create hyper-realistic results while ensuring the apparel looks genuine. It's important to mention that our system does not support flat-lay images, packshots, or ghost mannequin styles, as we concentrate solely on on-model content for optimal outcomes. By leveraging our distinctive method, you can unlock new avenues for revitalizing your product imagery. Immerse yourself in the transformative experience of bringing your visuals to life with our innovative solutions.

Media

Media

Integrations Supported

Shopify
Airtable
Capture One
Figma
Image Relay
Model Context Protocol (MCP)
Pixelz
WordPress
Zapier

Integrations Supported

Shopify
Airtable
Capture One
Figma
Image Relay
Model Context Protocol (MCP)
Pixelz
WordPress
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Photoroom offers two pricing tracks: subscription plans for sellers and teams, and usage-based API plans for developers.

App & team subscriptions: a free plan to get started, Pro ($7.50/month), Max ($20.99/month), and Ultra ($82.50/month) for higher-volume professional sellers, plus a custom Enterprise plan for marketplaces, retailers, and large brands. Higher tiers unlock more credits, batch processing, advanced AI tools, and team access. Annual billing lowers the monthly rate.

Image-processing API: Basic at $20/month (Remove Background API, ~$0.02/image), Plus at $100/month (full Image Editing API including AI backgrounds and shadows, ~$0.01/image), and a custom Enterprise tier (Access all APIs) with volume-based discounts, onboarding, enterprise support, and access to the model-training program. Developers can start free and prototype with 1,000 images in sandbox mode. High-volume consumer apps (1M+ images/month) can contact Photoroom about partnership pricing.
Free Version
Free Trial Offered?

Pricing Information

$22 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Photoroom

Date Founded

2019

Company Location

France

Company Website

www.photoroom.com

Company Facts

Organization Name

Botika

Date Founded

2020

Company Location

Israel

Company Website

botika.io

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