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What is Plecto?

Plecto is a performance management platform that caters to mid-sized businesses and larger enterprises seeking immediate insights into their sales, marketing, and financial performance. This tool consolidates company data into customizable dashboards that are accessible on televisions, mobile devices, and desktop computers. Its user-friendly interface makes it suitable for every employee, ranging from the CEO to management and sales teams. By ensuring that everyone operates from a unified data source, Plecto enables consistent results across the organization. Furthermore, the collaborative nature of the platform fosters a culture of transparency and shared goals among all team members.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

AWS Amplify
AccessOwl
CloudTalk
Dinero
Facebook
Facebook Ads
Freshdesk
HubSpot Customer Platform
MegaDialer
Meta Ads
Oracle Business Intelligence (OBIEE)
Planday
Podio
Retently
Salesforce
Snowflake
Stripe
Zendesk
Zoho CRM

Integrations Supported

Outreach

API Availability

Has API

API Availability

Pricing Information

$200.00 per month
Free Trial Offered?

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Plecto

Date Founded

2012

Company Location

Denmark

Company Website

www.plecto.com/en/

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Sales Gamification

Not specified

Sales Intelligence

CRM Integration
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Reporting/Analytics
Sales Forecasting

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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