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What is Propensity?

Explore our curated selection of customized ABM playbooks to expedite your launch and improve your results. Establish a robust pipeline filled with engaged accounts and contacts eager to connect. Ensure warm leads are handed off to the sales team each day for prompt follow-up. Seek out and interact with qualified accounts and contacts who are actively exploring the market. Leverage intent data to identify businesses that are likely to be interested in what you provide. Elevate your brand's visibility among targeted accounts using striking visuals and effective programmatic ads. Monitor potential customers through their ad interactions, web engagement, and lead submissions to gather insights. Following this, reach out to them using direct mail, marketing emails, and social media initiatives. Promote collaboration between sales and marketing to effectively reach your desired audience. Strengthen connections with key decision-makers via LinkedIn, email correspondence, and phone outreach. By refining your engagement tactics, you can significantly boost interactions by up to five times and achieve a 20% increase in opportunity generation. This all-encompassing strategy guarantees that you not only meet your goals but also cultivate enduring relationships with your audience, paving the way for future collaborations and success.

What is InMarket?

InMarket offers an innovative marketing and analytics solution aimed at enabling brands to connect with consumers at the ideal moments by leveraging insights derived from intent, location, and both online and offline shopping behaviors, all enhanced through artificial intelligence. The platform includes four key solutions that allow marketers to classify consumers based on their identities, purchasing behaviors, and underlying motivations, which in turn supports the execution of omnichannel campaigns while measuring concrete outcomes such as higher sales and increased in-store traffic. Utilizing its Audiences feature, InMarket analyzes first-party location data, consumer transaction patterns, and predictive analytics to create customized or accessible segments ready for activation. The Activation aspect allows brands to engage with these target audiences across multiple devices and channels in real time, ensuring that their messages are delivered with optimal timing and relevance. Additionally, the platform's Measurement tools provide extensive, AI-powered insights into the success of media initiatives, enabling real-time adjustments to campaigns and linking impressions to further conversions, which continually enhances marketing strategies for superior results. This comprehensive approach not only boosts consumer interaction but also helps brands more effectively meet their marketing goals while adapting to the ever-changing marketplace. Ultimately, InMarket empowers brands to refine their engagement tactics and achieve greater overall impact in their marketing efforts.

Media

Media

Integrations Supported

Gmail
HubSpot CRM
Microsoft 365
Salesforce
Salesloft
Slack

Integrations Supported

Gmail
HubSpot CRM
Microsoft 365
Salesforce
Salesloft
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

$1,000 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Propensity

Company Website

www.propensity.com

Company Facts

Organization Name

InMarket

Date Founded

2010

Company Location

United States

Company Website

inmarket.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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