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What is Propensity?

Explore our curated selection of customized ABM playbooks to expedite your launch and improve your results. Establish a robust pipeline filled with engaged accounts and contacts eager to connect. Ensure warm leads are handed off to the sales team each day for prompt follow-up. Seek out and interact with qualified accounts and contacts who are actively exploring the market. Leverage intent data to identify businesses that are likely to be interested in what you provide. Elevate your brand's visibility among targeted accounts using striking visuals and effective programmatic ads. Monitor potential customers through their ad interactions, web engagement, and lead submissions to gather insights. Following this, reach out to them using direct mail, marketing emails, and social media initiatives. Promote collaboration between sales and marketing to effectively reach your desired audience. Strengthen connections with key decision-makers via LinkedIn, email correspondence, and phone outreach. By refining your engagement tactics, you can significantly boost interactions by up to five times and achieve a 20% increase in opportunity generation. This all-encompassing strategy guarantees that you not only meet your goals but also cultivate enduring relationships with your audience, paving the way for future collaborations and success.

What is Octane11?

Octane11 integrates, optimizes, and systematizes your B2B data effortlessly, granting you enhanced control, improved efficiency, and valuable insights. Marketing teams in the B2B sector frequently struggle with the challenges of managing unstructured data sets. By consolidating data from diverse sources—paid, owned, and earned—Octane11 facilitates high-impact analytics, which not only streamlines decision-making but also bolsters sales intelligence. With Octane11's specialized dashboards, you can assess all marketing strategies from a unified interface, while easily exporting data to your favorite BI tools like Tableau, Datorama, or Looker, or integrating directly with Salesforce, Outreach, or Salesloft. The platform introduces a distinctive layer of B2B-specific transformations, enriching your existing data and working in harmony with your data warehouse, ELT/ETL processes, and BI applications. This integration ensures that your enhanced data is instantly accessible for built-in analytics or can be dispatched to any endpoints as needed, amplifying its overall utility. By leveraging Octane11, organizations can not only enhance their data management practices but also make informed, data-driven decisions more efficiently than they ever thought possible, ultimately leading to substantial business growth.

Media

Media

Integrations Supported

HubSpot CRM
Salesforce
Salesloft

Integrations Supported

HubSpot CRM
Salesforce
Salesloft
6sense
Adobe Marketo Engage
Amazon S3
Bloomberg
FreeWheel Beeswax
Google Ads
Google Cloud BigQuery
Google Cloud Platform
HubSpot Customer Platform
LinkedIn
Madison Logic
Microsoft Advertising
PadSquad
Pendo
Segment
StackAdapt
YouTube

API Availability

API Availability

Pricing Information

$1,000 per month
Free Version
Free Trial Offered?

Pricing Information

$3,500 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Propensity

Company Website

www.propensity.com

Company Facts

Organization Name

Octane11

Date Founded

2019

Company Location

United States

Company Website

www.octane11.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Customer Segmentation
Engagement Monitoring
Lead Scoring
Progress Tracking
Target Account Identification

Lead Intelligence

Not specified

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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