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What is PwC Customer Link?

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

What is Meiro?

Meiro brings you a composable-based Customer Data Platform that deploys anywhere you operate—on-prem in your own data center, in or any cloud, worldwide. Designed for organizations where security, compliance, and auditability are non-negotiable, it provides data and engineering teams with granular control over ingestion and transformation pipelines, while equipping marketing with robust tools for activation and personalization.

Media

Media

Integrations Supported

Integrations Supported

Adobe Analytics
AppsFlyer
Axis LMS
Criteo
Facebook
Google Ads
Google Analytics
Instagram
Magento
Mailchimp
Pipedrive
Salesforce
Shopify
The Trade Desk

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Not specified

Company Facts

Organization Name

PwC

Date Founded

1998

Company Location

United Kingdom

Company Website

www.pwc.com/us/en/products/customer-link.html

Company Facts

Organization Name

Meiro

Date Founded

2018

Company Location

Singapore

Company Website

www.meiro.io

Categories and Features

Categories and Features

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