Reef vs. Backstory

D&B Hoovers helps sales, marketing, and revenue teams find better opportunities, engage buyers more effectively, and accelerate revenue growth. By combining trusted company and contact intelligence with buyer intent data, website engagement insights, business triggers, and AI-powered recommendations, D&B Hoovers helps organizations focus on the opportunities that matter most.   Teams use D&B Hoovers to discover new prospects, identify decision-makers, prioritize target accounts, and create more meaningful customer conversations. The platform provides a complete view of companies and buying signals, helping users understand who to engage, when to engage, and why an opportunity deserves attention.   Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers delivers trusted business intelligence across millions of companies and contacts worldwide. Users can leverage advanced prospecting tools, account insights, market intelligence, and real-time business events to support more informed sales and marketing strategies.   By reducing manual research, improving account prioritization, and helping organizations act on buying signals faster, D&B Hoovers enables teams to increase productivity, improve pipeline quality, and drive more predictable revenue outcomes.

Revaly is built to solve one of the most costly and overlooked problems in subscription commerce: legitimate payments failing for preventable reasons. Its end-to-end Payment Performance Management platform leverages machine learning, issuer intelligence, and ecosystem data to elevate approval rates starting from the very first transaction attempt. The system automatically detects issues such as mistyped card numbers, routing mismatches, and metadata errors before a customer ever checks out. When payments do fail, Revaly uses a sophisticated retry engine that studies customer behavior, card network patterns, and historical success windows to recover revenue without damaging relationships. Businesses across industries report dramatic improvements—from 34% to over 50% increases in recovered payments—demonstrating the compound value of consistent, optimized approvals. Revaly’s integration ecosystem makes adoption frictionless, connecting seamlessly with CRMs, billing systems, payment gateways, and processors already in use. The platform not only protects revenue but stabilizes growth by reducing churn that comes from unintentional payment failures. Leadership teams gain visibility into payment performance metrics that go far beyond authorization rates, revealing hidden revenue opportunities and operational inefficiencies. As a result, companies can build smarter billing strategies and deliver a more reliable experience for customers. Revaly becomes a trusted partner in improving profitability, ensuring that when a customer says “yes,” the payment system does too.

Maropost's cloud-based marketing platform consolidates all your email marketing requirements into a single tool, enabling you to: - Dispatch targeted communications precisely when needed to the appropriate contacts The platform's personalization features facilitate sophisticated segmentation and targeting - Achieve superior deliverability while gaining a comprehensive view of your customers Countless businesses across media, publishing, ecommerce, and retail rely on Maropost to send focused emails each month. Designed to enhance revenue through multi-channel customer engagement, our marketing automation platform helps boost audience interaction, drive customer acquisition, and promote sales growth. With advanced capabilities in reporting, segmentation, and email automation, Maropost effectively converts prospects into loyal clients by providing timely and targeted messages. Moreover, Maropost demonstrates exceptional efficiency in delivering emails to inboxes, ensuring high engagement rates for your campaigns. Ultimately, this platform empowers businesses to optimize their marketing strategies and achieve their goals.

The Resco Mobile App Development Toolkit serves as a no-code solution for crafting tailored mobile business applications that enhance platforms such as Microsoft Dynamics 365, Power Platform, Business Central, and Salesforce. This toolkit is particularly beneficial for partners and independent software vendors (ISVs), allowing them to develop scalable, white-labeled applications suited for various sectors, including utilities, energy, construction, and field services. Featuring offline capabilities and secure data synchronization, users can create mobile solutions geared towards inspections, asset management, and work orders, among other functionalities. The intuitive drag-and-drop interface simplifies the customization process, enabling users to design workflows, forms, and dashboards without requiring programming skills. This development toolkit not only facilitates the creation of specialized mobile solutions that expand CRM and ERP functionalities but also addresses the unique requirements of frontline employees. By delivering branded applications and modernizing field operations, businesses can potentially unlock new revenue opportunities and provide clients with dependable, sector-specific mobile technology. Resco's adaptable and robust toolkit presents a significant opportunity for growth and innovation in mobile app development.

Since 2005, Zentitle has been at the forefront of Enterprise-Class Cloud-Based Software Licensing and Monetization, serving the top SaaS, software, and IoT companies worldwide. Thousands of software businesses have trusted Zentitle to expedite the launch of their products and effortlessly manage their entitlements, with many successfully transitioning from startups to public offerings through our cloud-based software license management solutions. Companies aiming to optimize their product monetization and customer management frequently turn to the Zentitle platform. By utilizing our services, organizations can conserve engineering resources, decrease infrastructure expenses, and accelerate their software market entry. If you're involved in software creation and sales, now is the ideal moment to embrace contemporary licensing models. Product managers seeking to enhance revenue generation can achieve remarkable speed with Zentitle, as new offerings, plans, and tiers can be introduced swiftly and with minimal engineering effort once our system is integrated. Moreover, the platform empowers customers to purchase in various flexible ways that suit their preferences. Embracing this modern approach not only simplifies operations but also maximizes customer satisfaction and engagement.

Our user-friendly online booking system and reservation software are designed to enhance your revenue and simplify your operational processes. With our cloud-based solutions, you can enhance the guest experience at every stage, from the initial booking to post-stay follow-up. Additionally, our integrated payment processing system streamlines staff training and enables the implementation of automated workflows that will elevate your operations, improve guest management, and ensure secure transactions. - Boost Operational Efficiency - Connect with OTAs/Google Hotels - Access Real-Time Rates and Availability - Choose from Multiple Calendar Options - Promote Upsell Addons and Packages - Utilize ADA Search Filters - Enjoy 24/7/365 Support via Phone and Email These features collectively empower you to run a more efficient hospitality business while providing exceptional service to your guests.

Kukui's comprehensive success platform stands as a robust integrated marketing software tailored for automotive businesses, empowering them to enhance their brand and reach new levels of achievement. With features that facilitate conversion rate optimization and point-of-sale integration, Kukui also offers essential tools for email marketing, customer retention, and revenue analytics, making it an indispensable resource for growth. By leveraging these capabilities, businesses can refine their marketing strategies and better connect with their audience.

CrankWheel offers the ability to share your screen during a call, making it simple to create captivating presentations. By sending a link through email or SMS, viewers can access the presentation in any browser on any device. Designed with user-friendliness in mind, CrankWheel is an excellent tool for connecting with customers and facilitating business transactions. The platform is particularly beneficial for professionals such as insurance agents, mortgage advisors, solar consultants, educators, and customer support representatives. Moreover, integration with websites is straightforward, enabling users to implement a Demo button for instant notifications about viewer engagement. You can even track whether your audience is focused on your content. Our Chrome Extension has empowered more than 50,000 users to effortlessly share their screens with potential clients, regardless of their technical knowledge or the devices they are using. Notably, CrankWheel is compatible with older browsers and less common devices, functioning well even in conditions of poor network connectivity. It seamlessly operates on various platforms, including Mac, Android, iOS, Blackberries, Internet Explorer, and more, ensuring widespread accessibility for users everywhere.

Sogolytics is a comprehensive experience management platform that empowers organizations to gather, analyze, and leverage data from both employees and customers to foster business expansion. Companies from various sectors utilize Sogolytics to monitor interactions across all customer and employee touchpoints. The platform's advanced reporting features provide instantaneous, actionable insights that are crucial for identifying and addressing potential issues before they escalate. SogoCX enhances all dimensions of customer experience, leading to higher conversion rates, streamlined data management, and deeper insights into customer behavior, which ultimately boosts return on investment. With SogoCX, organizations can effectively assess essential metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), facilitating a more refined understanding of their clientele. Meanwhile, SogoEX is specifically designed to assist organizations in gathering and utilizing data to enhance employee engagement and minimize turnover rates. This platform empowers HR teams and leadership to implement organizational improvements by facilitating real-time feedback collection and fostering a culture of engagement among employees, thus paving the way for a more motivated workforce.

Pipefy is the Enterprise-Grade Business Orchestration and Automation Technologies (BOAT) platform. It serves as a central orchestration layer that connects people, AI agents, and legacy systems into a unified operation. While traditional BPM solutions require months of engineering and consulting to deploy, Pipefy is architected to deliver AI-driven results in days. This speed enables IT leaders to solve the "backlog crisis" and modernize operations without the high cost of changing ERPs. Why Enterprise IT chooses Pipefy: 1. Elimination of Shadow IT: Unsanctioned tools create security risks and data silos. Pipefy’s "Adaptive Governance" model allows IT to set strict guardrails ("Safe Zones"). This empowers business units to build their own workflows—reducing the IT ticket backlog—while Technology teams maintain full visibility and control over data security and architecture. 2. Legacy Modernization (Two-Speed IT): Pipefy extends the capabilities of rigid legacy stacks (Systems of Record). By acting as an agile "System of Engagement" on top of SAP, Oracle, or Mainframes, it allows companies to deploy modern digital experiences and complex process logic without touching the delicate core code. 3. Agentic AI & Automation: The Pipefy Agent Studio moves beyond simple chatbots. It enables the deployment of specialized AI agents capable of executing tasks, reading unstructured documents (IDP), and routing requests based on complex rules. It creates a "Human-in-the-Loop" environment where AI handles the volume, and humans handle the exceptions. 4. Proven Economic Impact: Verified by a Forrester TEI study, Pipefy delivers a 260% ROI and a payback period of less than 6 months. It allows organizations to process high volumes of service requests (HR, Finance, Procurement, CS) with greater accuracy and less manual overhead. Compliance: SOC2 Type II, ISO 27001, ISO 42001 (AI Management), and SSO (SAML/OIDC) ready.