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What is Route?

Elevate the customer journey right to their doorstep by utilizing Route, which enables brands to effectively oversee their post-purchase experiences through features such as visual order tracking, package protection, and easy claim filing, complemented by the groundbreaking universal order history tool. In a landscape where e-commerce is increasingly prevalent, it is critical for brands to refine every aspect of the customer experience in order to secure a competitive advantage; however, many have yet to prioritize the optimization of the post-purchase phase. Route empowers brands to take control of their post-purchase workflows, starting from the moment a customer checks out until their order arrives, while simultaneously nurturing customer loyalty and transforming buyers into brand advocates. Customers have the convenience of opting for Route+ at checkout, which enhances their orders with package protection and allows for hassle-free refunds and reorders with a single click. This efficient approach greatly reduces the effort required from customers and leads to a more seamless claims experience, thereby enriching the overall shopping journey. By focusing on these enhancements, brands not only reinforce their relationships with customers but also create a community of loyal supporters who are likely to return for future purchases. Ultimately, investing in customer experience improvements is a strategic move that can yield long-term benefits for a brand's reputation and success.

What is ParcelWILL?

ParcelWILL, formerly ParcelPanel, is CWILL’s flagship post-purchase growth platform created for Shopify direct-to-consumer brands. It consolidates order tracking, returns and exchanges, and shipping protection into a unified system that enhances the customer journey after checkout. Instead of sending customers to external carrier pages, merchants can deliver fully branded tracking experiences that reinforce trust and increase engagement. Proactive shipping updates significantly reduce WISMO tickets, lowering customer support costs and freeing up team resources. The platform’s exchange-first returns workflows help businesses retain revenue by encouraging size swaps, store credit, and alternative product selections rather than refunds. A self-service returns portal automates approvals and communications, streamlining operations and improving customer satisfaction. Shipping protection safeguards orders from theft, loss, damage, or delays, protecting both margins and brand reputation. With integrations across 50+ Shopify apps and access to 1,400+ global carriers, ParcelWILL fits seamlessly into existing ecommerce stacks. Built for Shopify certification guarantees reliability, performance, and compliance with Shopify’s highest standards. Beyond operational efficiency, the platform turns tracking pages and return emails into marketing touchpoints that drive upsells and repeat purchases. Trusted by more than 50,000 DTC brands worldwide, ParcelWILL consistently delivers measurable gains in retention and revenue recovery. By transforming post-purchase friction into loyalty-building experiences, ParcelWILL helps ecommerce brands convert operational challenges into competitive advantages.

Media

Media

Integrations Supported

Shopify
WooCommerce
AmmoReady
Appbrew

Integrations Supported

Shopify
WooCommerce
DSers
EComposer
FedEx Ship Manager
Fera
Flits
GemPages
Gorgias
Growave
Judge.me
Loox
Ryviu
Shopify Flow
Shopify Plus
Weglot
Yotpo
Zendesk

API Availability

API Availability

Pricing Information

Cost to Customer:1% of total cart
Cost to Merchant: Free
Free Version

Pricing Information

$11 per month
Free Trial Offered?

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Route

Date Founded

2018

Company Location

United States

Company Website

route.com/merchants/

Company Facts

Organization Name

CWILL

Date Founded

2014

Company Location

United States

Company Website

www.cwill.com/parcelwill/

Categories and Features

Order Management

Order Tracking

Categories and Features

Returns Management

Not specified

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