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What is SAS Customer Intelligence?

No matter your level of marketing expertise, SAS delivers cutting-edge solutions that empower you to reevaluate your marketing approaches. Their tools for journey activation, adaptive planning, and a real-time decision engine enable you to create captivating, moment-driven customer experiences that not only boost profitability but also foster brand loyalty. You can seamlessly enhance customer data utilization beyond the constraints of traditional customer data platforms. With insights driven by state-of-the-art AI and machine learning, you can respond quickly and effectively to market changes. Furthermore, you can optimize and automate your marketing planning processes to guarantee maximum accountability across your campaigns. Crafting individualized customer journeys will not only increase engagement rates but also facilitate the generation of profitable leads. Collaborate widely with various teams, suppliers, vendors, or stakeholders to expand your brand's reach and impact. SAS Customer Intelligence 360 provides customized, intelligent marketing solutions that cater to the needs of modern businesses. By leading brands through the stages from data to insight and finally to action, SAS arms companies with robust tools for adaptive planning and journey activation, ensuring they remain competitive in an evolving market. Moreover, the incorporation of sophisticated analytics enables ongoing strategy refinement, helping businesses respond adeptly to dynamic consumer behaviors. This holistic approach ensures that every marketing effort is both strategic and measurable.

What is Optimove?

Optimove stands out as a leading Relationship Marketing Hub, enabling CRM marketers to effectively handle extensive customer-focused journeys. It autonomously identifies chances for customer engagement while coordinating continuously improving customer experiences. Furthermore, it provides precise measurements of the additional impact of various marketing activities. By leveraging Optimove, notable brands such as Penn National, JD Sports, and Dollar Shave Club have successfully enhanced customer loyalty, retention rates, and overall lifetime value. With its innovative approach, Optimove is transforming the way businesses connect with their customers.

Media

Media

Integrations Supported

SAS Data Loader for Hadoop
SAS MDM
SurveyXact

Integrations Supported

3radical Voco
Airship
Attentive
Extole
Kleene
Taxi for Email

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

24 Hour Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAS Institute

Date Founded

1976

Company Location

United States

Company Website

www.sas.com/en_us/solutions/customer-intelligence.html

Company Facts

Organization Name

Optimove

Date Founded

2009

Company Location

United States, England, Israel, Singapore

Company Website

www.optimove.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Segmentation
Social Media Integration
Task Management

Customer Intelligence

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

RFM Analysis

Not specified

Categories and Features

AI Marketing

Not specified

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Gamification

Customer Retention

Not specified

RFM Analysis

Not specified

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