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What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

What is Salesforce Agentforce?

The collaboration between humans and AI Agents leads to improved customer satisfaction. You can design and implement autonomous AI agents that provide continuous support to both your workforce and clients at any time. An Agentforce Agent functions independently as a specialized application, offering ongoing assistance to both employees and customers. These agents are equipped with the necessary business intelligence to execute tasks effectively in accordance with their assigned roles. Agentforce Service Agents engage with customers around the clock through various communication channels, utilizing natural language to facilitate interactions. They are adept at swiftly and accurately addressing inquiries, using reliable data to inform their responses. Setting up your Service Agent is quick and easy, thanks to pre-designed templates or customizable low-code options, and you can also implement stringent security measures while designating specific instances for human intervention. Agentforce Sales Development Representatives (SDRs) autonomously handle product inquiries, manage a variety of tasks, and coordinate meetings for your sales team. They deliver accurate responses based on your business's data while emphasizing an enhanced customer journey. This integration not only optimizes workflow but also allows your team to concentrate on more intricate issues, ultimately fostering a more innovative and efficient work environment. In doing so, your organization can achieve greater agility and responsiveness in meeting evolving customer needs.

Media

Media

Integrations Supported

CollectXpert
SalesWings
Salesforce Agentforce Commerce
Salesforce Agentforce Service
Salesforce Einstein
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Personalization
Adverity
Agentforce Vibes
AskNicely
CallRail
Lytics
MTX SafeVax
Mention
Omnyfy
Salesforce
Salesforce AgentExchange
Salesforce CRM Analytics
ServiceNow Software Asset Management

Integrations Supported

CollectXpert
SalesWings
Salesforce Agentforce Commerce
Salesforce Agentforce Service
Salesforce Einstein
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Personalization
Adverity
Agentforce Vibes
AskNicely
CallRail
Lytics
MTX SafeVax
Mention
Omnyfy
Salesforce
Salesforce AgentExchange
Salesforce CRM Analytics
ServiceNow Software Asset Management

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/agentforce/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Customer Success

Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis

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