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What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

What is Ascent360?

Ascent360 is a powerful customer database solution that seamlessly integrates multiple data sources, providing a comprehensive 360-degree view of your customers, which allows for the creation and execution of highly targeted marketing strategies. With an intuitive drag-and-drop segmentation feature, marketers can rapidly generate lists and initiate campaigns in mere minutes. The platform smoothly integrates with your current systems, unifying your data into a single, cloud-based customer database. By utilizing customer analytics and predictive modeling methods such as RFM analysis, lifetime value assessments, and customer-to-prospect ratios, it delivers insightful data that guides your marketing efforts. Moreover, the platform's customer segmentation tools and third-party integrations facilitate the development and implementation of omni-channel campaigns, ensuring effective outreach to both existing customers and potential leads. This comprehensive approach not only boosts marketing productivity but also fosters deeper engagement and improved outcomes, ultimately leading to a more successful marketing ecosystem. As a result, businesses can make more informed decisions that align with their customer needs and market trends.

Media

Media

Integrations Supported

Acquia DAM (Widen)
Activation Studio
Auth0
Blotout
Brushfire
Coassemble
Collate
Fanplayr
Infobip
LearningCart
Mention
Mozart Data
Playable
SalesWings
Sitecore
Tatango
Vidyard
WP Fusion

Integrations Supported

Acquia DAM (Widen)
Activation Studio
Auth0
Blotout
Brushfire
Coassemble
Collate
Fanplayr
Infobip
LearningCart
Mention
Mozart Data
Playable
SalesWings
Sitecore
Tatango
Vidyard
WP Fusion

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

Ascent360

Date Founded

2013

Company Location

United States

Company Website

ascent360.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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Segment

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