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What is ScanmarQED?

ScanmarQED offers an all-encompassing platform aimed at transforming your approach to data management. By reducing the time you dedicate to calculations, you can concentrate on leveraging the valuable insights your data provides. This is particularly beneficial for marketing professionals. Aggregated data serves as a vital driving force for impactful marketing analysis. You can design intuitive dashboards that enable you to reveal insights in just moments. Analyze past campaigns and explore numerous models each minute, enhancing your marketing effectiveness. Unleash your marketing capabilities and foster innovation, exploration, and the discovery of new opportunities. This platform equips you with unprecedented control over your data, allowing you to make informed decisions that can lead to greater success. Embrace the future of data management with ScanmarQED.

What is Robyn?

Robyn is an advanced, open-source tool for Marketing Mix Modeling (MMM) developed by the Marketing Science team at Meta with a focus on experimental applications. Its primary goal is to support advertisers and analysts in creating comprehensive, data-driven models that evaluate the influence of different marketing channels on key business outcomes, such as sales and conversions, while maintaining user privacy through the use of aggregated data. Rather than relying on the tracking of individual users, Robyn leverages historical time-series data by combining marketing spend or reach metrics—including advertisements, promotions, and organic outreach—with performance metrics to assess incremental effects, saturation levels, and carry-over dynamics. The tool employs a blend of traditional statistical methods and innovative machine learning techniques; it utilizes ridge regression to address multicollinearity in complex models, executes time-series decomposition to separate trends from seasonal variations, and applies a multi-objective evolutionary algorithm for optimization purposes. This cutting-edge methodology empowers businesses to achieve a deeper understanding of their marketing performance, enabling them to make data-driven decisions founded on solid analysis. As organizations increasingly prioritize data-driven strategies, tools like Robyn will play a crucial role in enhancing marketing effectiveness and driving growth.

Media

Media

Integrations Supported

Integrations Supported

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version

Supported Platforms

SaaS
Windows

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Scanmar

Company Location

Netherlands

Company Website

www.scanmarqed.com

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

facebookexperimental.github.io/Robyn/

Categories and Features

Business Intelligence

Ad Hoc Reports
Dashboard
Data Analysis
Visual Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Forecasting
OLAP
Report Export

Categories and Features

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