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GPS Enterprise

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What is Scios?

The Scios platform brings together your market insights, expertise, and data into a cohesive tool. By merging data and specialized knowledge with consumer behavior dynamics, it provides powerful collaborative analytics and decision-making intelligence. Scios aligns various data sources and research efforts, seamlessly integrating consumer, macroeconomic, and competitive information into a comprehensive digital market model. This platform allows you to consolidate data related to sales, marketing, and additional areas for both your organization and your competitors. You can conduct Attribution Analysis to evaluate the significance of various influencing factors. Additionally, you can explore What If scenarios and Goal Optimizations to identify the most effective strategies moving forward. Lastly, an optimization analysis can be performed to ascertain the best budget distribution to achieve your sales objectives, ensuring you make informed and strategic decisions.

What is GPS Enterprise?

Analytic Partners provides an all-encompassing commercial analytics solution referred to as GPS Enterprise (GPS‑E), which integrates marketing, sales, financial, operational, and external data to deliver a deep and actionable insight into business performance. At the heart of this platform is a distinctive intelligence layer known as ROI Genome, which draws on over 25 years of experience in cross-industry data and analytics to pinpoint key growth drivers while uncovering revenue opportunities that go beyond conventional marketing strategies. With GPS-E, companies are empowered to construct continuously evolving models that exceed the limitations of traditional Marketing Mix Modeling (MMM) by incorporating non-marketing factors such as competitive actions, consumer behaviors, macroeconomic trends, and operational elements, recognizing that a notable share of growth often stems from areas other than just advertising spending. Furthermore, the platform features an advanced data orchestration capability named ADAPTA, which streamlines the processes of data collection, validation, and standardization across diverse business units and agencies, thereby improving the reliability and precision of analytics. This forward-thinking methodology equips organizations to make informed, data-driven decisions that are influenced not only by marketing insights but also by a wider array of business factors, ultimately fostering more resilient and adaptable strategies in a dynamic marketplace. By leveraging these comprehensive tools, businesses can navigate complexities more effectively and capitalize on emerging opportunities.