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What is Shared Audiences?

Shared Audiences is a specialized online platform designed for B2B exhibitors, marketers, agencies, and event planners, concentrating on the realms of event marketing and advertising. It enables marketers to discover trade shows and conferences, identify relevant target audiences, establish venue geofences, and create as well as implement campaigns across various formats including display, video, and connected TV, while also facilitating the retargeting of event attendees after the event concludes. The platform boasts extensive campaign analytics that cover metrics such as impressions, clicks, and foot traffic data in designated conversion areas. Event organizers benefit from features like tailored event registration, tools for attendee communication, and support for digital wallet passes from Apple and Google, in addition to sponsor placements and insights into audience behavior. These capabilities empower teams to efficiently handle event promotion, improve attendee engagement, maximize sponsor visibility, and simplify post-event follow-ups. Furthermore, for those who desire additional assistance, a managed service option is available to help with the planning and execution of campaigns, providing a more streamlined marketing experience. Ultimately, Shared Audiences positions itself as a comprehensive solution that enhances the overall effectiveness of event marketing efforts.

What is Highbar?

Highbar represents a cutting-edge application driven by AI, specifically designed for B2B conferences, which combines the standard functionalities of event applications with a bespoke AI concierge, significantly improving the experience for attendees. Users can easily ask questions regarding event details such as schedules, speakers, and logistics in natural language, receiving quick replies without the need to sift through complex menus or wait for help. The AI enhances user engagement by recommending sessions that fit individual preferences and time availability, while also highlighting sponsors that match attendees' specific inquiries, ultimately providing actionable insights that lead to relevant content and sessions. Furthermore, the app’s networking functionality pinpoints potential connections for users, offering explanations for these recommendations and generating conversation starters to facilitate interaction. Highbar also boasts features like customizable schedules that can be filtered and saved, interactive maps connecting users to sessions and sponsors, comprehensive speaker profiles, dedicated sponsor pages with compelling calls to action and product details, along with fully customizable branding options to meet the distinct needs of each event. This extensive array of features guarantees that all facets of the conference are cohesively integrated, fostering an enriched experience for all participants. Overall, Highbar not only streamlines the event process but also transforms the way attendees engage with both content and one another.

Media

Media

Integrations Supported

Apple Wallet
Google Wallet

Integrations Supported

API Availability

API Availability

Pricing Information

$299/month
Free Trial Offered?

Pricing Information

$5 per engaged attendee

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Shared Audiences

Date Founded

2021

Company Location

United States

Company Website

www.sharedaudiences.com

Company Facts

Organization Name

Highbar

Date Founded

2024

Company Location

United States

Company Website

www.highbar.ai/

Categories and Features

Event Marketing

Not specified

Categories and Features

Event Management

Not specified

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