What is Shared Audiences?
Shared Audiences is a specialized online platform designed for B2B exhibitors, marketers, agencies, and event planners, concentrating on the realms of event marketing and advertising. It enables marketers to discover trade shows and conferences, identify relevant target audiences, establish venue geofences, and create as well as implement campaigns across various formats including display, video, and connected TV, while also facilitating the retargeting of event attendees after the event concludes. The platform boasts extensive campaign analytics that cover metrics such as impressions, clicks, and foot traffic data in designated conversion areas. Event organizers benefit from features like tailored event registration, tools for attendee communication, and support for digital wallet passes from Apple and Google, in addition to sponsor placements and insights into audience behavior. These capabilities empower teams to efficiently handle event promotion, improve attendee engagement, maximize sponsor visibility, and simplify post-event follow-ups. Furthermore, for those who desire additional assistance, a managed service option is available to help with the planning and execution of campaigns, providing a more streamlined marketing experience. Ultimately, Shared Audiences positions itself as a comprehensive solution that enhances the overall effectiveness of event marketing efforts.
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Screenshots and Video
Shared Audiences map interface showing satellite imagery of the Las Vegas Convention Center, outlined target and conversion geofences, and labels for Lotlinx Booth #1027, West Hall, and North Hall.
