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What is Shopify Email?

Effectively captivate your audience using Shopify Email for your email marketing needs. This platform provides you with vital resources to build lasting relationships with customers, regardless of your previous experience, enabling you to appear professional from the outset. Simplify your workflow with customizable templates that seamlessly align your branding and products straight from your store, boosting brand awareness at every touchpoint, beginning in the inbox. Leverage your dashboard to oversee, dispatch, and evaluate all facets of your marketing initiatives. The email templates automatically feature your logo, products, and store colors, helping you save precious time. You can select from a growing selection of email marketing templates, including those designed for product collections, promotional announcements, newsletters, and more. Once a template is chosen, you can easily adjust text, buttons, images, and other components to authentically represent your brand's essence. In addition, your progress is saved automatically, allowing you to revisit and enhance your emails whenever necessary. Sending Shopify Email campaigns through your own domain not only fortifies customer loyalty but also aids in avoiding spam filters, ensuring your communications reach their intended audience effectively. This all-encompassing strategy for email marketing empowers you to engage your customers in a significant and impactful manner. Furthermore, the user-friendly interface makes it accessible for anyone, enabling even those new to marketing to craft compelling campaigns with confidence.

What is Coldletter?

Coldletter is a product email platform that combines visual email design, template management, automation, and developer-friendly delivery workflows in one workspace. The platform is built to sit on top of existing sending providers, including SendGrid, Postmark, Amazon SES, Mailgun, Resend, and SparkPost. This allows teams to improve how emails are created and managed while continuing to rely on trusted providers for actual delivery. Coldletter’s editor lets users design emails like documents, using drag-and-drop blocks, reusable partials, typed variables, and real-time previews. Templates are built to be responsive, accessible, and dark-mode-safe, reducing the need for manual table-based HTML or MJML workarounds. Developers can send any template with one API call while Coldletter merges customer data, renders the email, chooses the configured route, and handles delivery safeguards. The platform also includes automation journeys with triggers, delays, branching logic, A/B testing, and scheduled sends. Teams can manage template versions like code, review diffs, roll back changes, run test sends, and require approvals before updates reach production. Localization features allow companies to create translated template variants that resolve automatically at send time. Unified analytics help teams track opens, clicks, bounces, and deliverability across multiple providers. Coldletter helps product, lifecycle, design, and engineering teams create better emails faster while keeping delivery reliable and workflows organized.

Media

Media

No images available

Integrations Supported

ParcelWILL
Shopify
Shopify Plus
Socital
Taxi for Email

Integrations Supported

Amazon SES
Postmark
SendGrid

API Availability

Has API

API Availability

Pricing Information

$29 per user per month
Free Trial Offered?

Pricing Information

$0
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Shopify

Date Founded

2006

Company Location

Canada

Company Website

www.shopify.com/email-marketing

Company Facts

Organization Name

Optosoftware inc.

Date Founded

2025

Company Location

Canada

Company Website

coldletter.com

Categories and Features

eCommerce Marketing

Not specified

Email Marketing

Not specified

Email Template Design

Not specified

Categories and Features

Email Marketing

Not specified

Email Template Design

Not specified

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