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What is Shopify Email?

Effectively captivate your audience using Shopify Email for your email marketing needs. This platform provides you with vital resources to build lasting relationships with customers, regardless of your previous experience, enabling you to appear professional from the outset. Simplify your workflow with customizable templates that seamlessly align your branding and products straight from your store, boosting brand awareness at every touchpoint, beginning in the inbox. Leverage your dashboard to oversee, dispatch, and evaluate all facets of your marketing initiatives. The email templates automatically feature your logo, products, and store colors, helping you save precious time. You can select from a growing selection of email marketing templates, including those designed for product collections, promotional announcements, newsletters, and more. Once a template is chosen, you can easily adjust text, buttons, images, and other components to authentically represent your brand's essence. In addition, your progress is saved automatically, allowing you to revisit and enhance your emails whenever necessary. Sending Shopify Email campaigns through your own domain not only fortifies customer loyalty but also aids in avoiding spam filters, ensuring your communications reach their intended audience effectively. This all-encompassing strategy for email marketing empowers you to engage your customers in a significant and impactful manner. Furthermore, the user-friendly interface makes it accessible for anyone, enabling even those new to marketing to craft compelling campaigns with confidence.

What is Omnisend?

Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend automates your marketing across the whole customer journey — the right message, to the right audience, at the right time. Grow subscriber lists with landing pages and popups. Send campaigns from 250+ ready-made templates, or let Omnisend AI write the copy. Convert with pre-built automations for welcome, cart abandonment, browse abandonment, and birthdays. Integrates in one click with Shopify, BigCommerce, WooCommerce, Wix, and more. Omnisend reaches your audience across channels inside the same automation workflow: email, SMS, and web push, rather than three separate tools and three separate bills. Sync segments to Google and Facebook for retargeting. And with Omnisend MCP, your ChatGPT or Claude connects straight to your account, so performance checks, segment suggestions, and campaign drafts happen in one conversation. Same power, smaller bill. Merchants make an average of $79 for every $1 they spend.* Switching? We move every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan including free.

Media

Media

Integrations Supported

ParcelWILL
Shopify
Shopify Plus
Attribuly
Cohley
Fera
Gleam
IronWiFi
KonnectzIT
Magento
OptiMonk
Optinify
Prehook
Segments
Sufio
Upstack Data
VideoWise
ViralSweep
Wisepops
nopCommerce

Integrations Supported

ParcelWILL
Shopify
Shopify Plus
Attribuly
Cohley
Fera
Gleam
IronWiFi
KonnectzIT
Magento
OptiMonk
Optinify
Prehook
Segments
Sufio
Upstack Data
VideoWise
ViralSweep
Wisepops
nopCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per user per month
Free Version
Free Trial Offered?

Pricing Information

$16.00/month
Omnisend offers three plans: Free, Standard, and Pro.

Free: 250 contacts, 500 emails and 500 web push notifications per month. Includes pre-built ecommerce workflows, segmentation with the AI segment builder, A/B testing, popups, landing pages, and 24/7 support.

Standard, from $16/month: Everything in Free, plus email volume at 12× your list size, unlimited web push, custom workflows, dynamic content blocks, Forms AI Assistant, and the option to remove Omnisend branding.

Pro, from $59/month: Everything in Standard, plus unlimited emails, SMS and MMS campaigns and automation, personalized product recommendations, and advanced reporting.

A dedicated Account Expert is available from $400/month on any paid plan.

*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Shopify

Date Founded

2006

Company Location

Canada

Company Website

www.shopify.com/email-marketing

Company Facts

Organization Name

Omnisend

Date Founded

2014

Company Location

United Kingdom

Company Website

www.omnisend.com

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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