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What is Shopping Minds?

The Shopping Minds platform allows for the recognition of individual visitor profiles during each session, regardless of the device or time, delivering crucial insights into high-value visitors for your marketing strategies. This innovative tool enables you to strategically focus on particular individuals, potentially factoring in their customer lifetime value into your targeting criteria. You can then channel these customized selections into your desired platforms, including search engines, social networks, display ads, email campaigns, or direct mail efforts. For example, you can exclude certain demographics from your advertisements, such as those who have recently made a purchase or those demonstrating minimal purchase intent, which helps to maximize the efficiency of your advertising budget. Additionally, the platform conducts real-time assessments of visitor actions on your site, allowing you to prioritize important product characteristics uniquely, ensuring that your offerings resonate with both the interests of visitors and your marketing objectives. By honing your targeting strategies in this manner, you can significantly boost engagement and improve conversion rates, ultimately leading to a more successful marketing campaign. This capability not only enhances user experience but also fosters long-term customer relationships.

What is Leadenhancer?

Leverage our data to discover new leads, update contact information in your CRM, and create well-defined account segments for focused advertising or customized web content. By analyzing B2B site traffic and collecting visitor data directly from your website, you can gain essential insights into your target audience, enhancing your marketing initiatives. Once you have segmented and qualified these website visitors, they can be converted into valuable leads, allowing you to time your sales efforts more effectively. Additionally, Leadenhancer offers smooth integration with your current systems, as it connects with third-party applications via standard methods or OpenAPI. This makes it simple to transfer leads to your CRM or ERP systems, utilize scoring and tracking metrics in your marketing automation, and send your refined Leadenhancer segments to your advertising servers or Data Management Platforms (DMP). The seamless integration not only streamlines your workflow but also amplifies your overall marketing strategy, ultimately maximizing both your outreach and potential for conversions while enabling a data-driven approach to sales and marketing.

Media

Media

Integrations Supported

CanopyDeploy
Copernica

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$89 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

Shopping Minds

Date Founded

2013

Company Location

Netherlands

Company Website

www.shoppingminds.com

Company Facts

Organization Name

Leadenhancer

Date Founded

2014

Company Location

Sweden

Company Website

www.leadenhancer.com

Categories and Features

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Pageview Tracking
User Interaction Tracking

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