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What is SmartLens Analytics?

We provide support to businesses in managing their paid search marketing strategies, which encompass PPC campaigns on platforms like Google Ads, Microsoft Ads, and Amazon Advertising. By creating customized machine learning models tailored to each client, we can quickly adapt to market changes and deliver a unique bidding strategy that surpasses conventional approaches. Our intuitive web interface facilitates effortless performance tracking, making it easy for users to navigate. Through our application, you can actively steer our models toward your specific goals and targets. Our systems continuously work to produce updated bids for your campaigns, guaranteeing that optimization is perpetually upheld. SmartLens has proven to achieve notable performance enhancements when compared to network-based automated solutions such as Conversion Optimizer and Target CPA, establishing it as a persuasive option for businesses aiming for superior results. This method not only simplifies campaign management but also enables clients to realize more impactful and efficient advertising outcomes. Additionally, our commitment to innovation ensures that we consistently refine our strategies to meet evolving market demands.

What is Scibids?

With the rapid growth of data and the increasing need to safeguard consumer personally identifiable information (PII), marketers encounter a multitude of challenges in efficiently driving brand and sales growth. To effectively address these hurdles, it is crucial to utilize advanced AI-driven decision-making technologies that are built for scalability. Scibids, a leader in marketing AI, offers a solution for addressable paid digital media that can improve key performance indicators (KPIs) by 30% to 70%, even in cases where marketing campaigns have reached a performance plateau or are no longer growing. Marketers must recognize that AI-driven optimization is essential rather than merely optional. Scibids AI stands out by providing an intelligent interface that integrates effortlessly with demand-side platforms (DSPs), taking campaign optimization to unprecedented levels. The technology supports a variety of ad formats, including standard and rich IAB display ads, video, native, and audio formats, while also being able to enhance a broad spectrum of KPIs, including custom formulas that leverage different measurement sources. Furthermore, adopting such pioneering solutions not only refines marketing strategies but also fosters deeper and more meaningful consumer engagement. In a competitive landscape, integrating innovative AI tools can create a significant advantage for brands striving to connect with their audiences effectively.

Media

Media

Integrations Supported

Amazon Ads
Google Ads
Microsoft Advertising

Integrations Supported

FreeWheel Beeswax

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

SmartLens Analytics

Date Founded

2017

Company Location

United States

Company Website

www.smartlensanalytics.com

Company Facts

Organization Name

Scibids Technology

Date Founded

2016

Company Location

France

Company Website

scibids.com

Categories and Features

PPC

Not specified

Categories and Features

Ad Optimization

Not specified

AI Advertising

Not specified

Artificial Intelligence

Process/Workflow Automation

Display Advertising

Not specified

PPC

A/B Testing
Bid Management
Budget Management
Campaign Management

Search Engine Marketing (SEM)

A/B Testing
Bid Management
Budget Management
Campaign Management

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