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What is Sotrender?

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. It's used to compile data from Facebook, Instagram, TikTok, and LinkedIn accounts all in one place. That way, marketers are able to quickly analyze their social media performance, get to know their audience better, and generate one-time or recurring reports. With Sotrender, analyzing & reporting social media results can be quick and efficient. Sotrender also makes it easy to track competitors’ strategies and KPIs. The latest feature – Meta Ads Optimization powered by AI – enables marketers to improve their social media ads performance without increasing budget by providing them with automatic recommendations.

What is Adpulse?

Adpulse is a robust solution for overseeing, optimizing, and automating paid media campaigns, aggregating ad performance metrics from various platforms into one unified dashboard that simplifies the management process for both agencies and internal teams, enabling them to handle campaigns on popular platforms like Google, Meta (Facebook/Instagram), Microsoft, TikTok, LinkedIn, and Amazon Ads without the need to switch between different tools. This platform significantly improves visibility across multiple channels through customizable segmentation by team, account, or priority level, while also offering budget management tools that effectively monitor expenditures and adjust financial allocations to avert overspending. Furthermore, Adpulse incorporates performance optimization features that focus on actions with the greatest impact, empowering users to quickly react to insights and alerts that pinpoint critical issues or emerging opportunities. The platform also facilitates the management of search terms and close variants, which is essential for controlling high-cost keywords on a large scale, and includes shopping analysis tailored for return on ad spend (ROAS) reporting. Additionally, it integrates smoothly with tools like HubSpot and Slack to streamline alert management and actions, making the advertising process even more efficient. In essence, Adpulse is crafted to help users enhance their advertising success while reducing operational complexity, ultimately leading to more effective campaign management and improved return on investment.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
TikTok
Amazon Ads
Google Cloud Platform
HubSpot CRM
Meta AI
Microsoft 365
Slack
X (Twitter)

Integrations Supported

Facebook
Instagram
LinkedIn
TikTok
Amazon Ads
Google Cloud Platform
HubSpot CRM
Meta AI
Microsoft 365
Slack
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$72 a month with 5 profiles
Free Trial Offered?
Free Version

Pricing Information

$27 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sotrender

Date Founded

2010

Company Location

Poland

Company Website

sotrender.com

Company Facts

Organization Name

Adpulse

Company Location

United States

Company Website

adpulse.app/

Categories and Features

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

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