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What is SpotX?

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

Media

Media

Integrations Supported

DV Publisher Suite
MINT
Acxiom Real Identity
Amagi
Amazon Transparent Ad Marketplace (TAM)
Boostr
Campaign Manager+
FreeWheel Beeswax
JamLoop
Kochava
broadpeak.io

Integrations Supported

DV Publisher Suite
MINT
Commanders Act
FuseCommander
Illuma
Madyourself
ParkAve
TrustCommander

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

SpotX

Date Founded

2007

Company Location

United States

Company Website

www.spotx.tv/

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Video Marketing

Not specified

Categories and Features

Ad Networks

Not specified

Ad Server

Not specified

Display Advertising

Not specified

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