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What is Sprinklr Insights?
Sprinklr Insights is a cutting-edge consumer intelligence platform powered by AI that provides businesses with real-time insights into consumers, competitors, and the market across more than 30 channels, all while filtering out the extraneous noise. This platform integrates essential listening and intelligence functionalities such as social monitoring, brand tracking, Voice of the Customer, crisis management, and competitive analysis into one cohesive system, transforming scattered dialogues from social media, digital platforms, news outlets, and review sites into clear, actionable insights. With over ten years of specialized AI development for analyzing unstructured data, Sprinklr Insights empowers brands to gain a deeper understanding of their audiences, safeguard their reputation, and make informed, data-driven decisions.
Key Features
Comprehensive Channel Integration: Offers access to over 30 social and digital platforms, 400,000 media sources, and more than a billion websites and review sites, along with the capability to incorporate owned data, providing a holistic view of customer feedback.
Market Conversation Monitoring: Enables users to track discussions across diverse channels, featuring insights from 400K+ media sources and 1B+ websites, ensuring a complete perspective on market dynamics.
Reputation Management and Brand Tracking: Allows businesses to monitor mentions, key performance indicators, sentiment, and trends, while assessing brand perception relative to competitors.
Customer Feedback Insights: Gathers opinions on products and services, identifies emerging trends, recognizes essential consumer needs, and efficiently manages online reputation.
Crisis Management and PR Monitoring: Identifies potential reputation risks early, delivers real-time notifications, and directs insights to relevant teams for swift action.
Emotion and Sentiment Detection: Utilizes AI to analyze sentiment and emotions across text, audio, video, and images, providing over 90% accuracy in contextual insights.
Competitor Performance Analysis: Evaluates engagement, sentiment, and performance metrics against rival brands, giving companies a strategic advantage in their market positioning.
What is Meltwater?
Meltwater is an AI-powered media intelligence, social listening, and marketing analytics platform that helps organizations monitor public conversations, manage media relationships, and evaluate brand performance. The software aggregates information from online news publications, social media networks, blogs, forums, review sites, podcasts, print publications, and television and radio broadcasts. Its media monitoring capabilities identify brand mentions, track press coverage, evaluate estimated audience reach, and measure share of voice against competitors. Social listening tools analyze conversations across Instagram, TikTok, Facebook, LinkedIn, YouTube, Reddit, X, and other regional and international platforms. AI-powered sentiment analysis, topic classification, and trend detection help communications teams understand changing consumer attitudes and identify emerging risks or opportunities. Meltwater's AI assistant, Mira, supports conversational analysis, automated summaries, research workflows, and the interpretation of complex media and marketing datasets. Media relations capabilities include journalist discovery, searchable contact profiles, personalized email outreach, press release distribution, and reporting on media engagement. Its influencer marketing tools enable organizations to identify creators, evaluate audience demographics, coordinate partnerships, manage campaigns, and measure influencer marketing results. Consumer intelligence capabilities provide audience segmentation, competitive benchmarking, trend forecasting, and analysis of customer preferences across digital channels. Meltwater also offers AI visibility tracking to monitor how organizations and competitors are represented in AI-generated answers from platforms such as ChatGPT, Gemini, Claude, and Perplexity.
Integrations Supported
Google Analytics
Instagram
Reddit
Salesforce
Integrations Supported
Videoma Intelion
Desktop.com
Infodesk
Intelligence2day
Mira
Netino
API Availability
Has API
API Availability
Pricing Information
Custom quote-based pricing
Pricing Information
Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Supported Platforms
SaaS
Supported Platforms
SaaS
Windows
Mac
Customer Service / Support
24 Hour Support
Web-Based Support
Customer Service / Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Sprinklr
Date Founded
2009
Company Location
United States
Company Website
www.sprinklr.com/products/consumer-intelligence/
Company Facts
Organization Name
Meltwater Group
Date Founded
2001
Company Location
United States
Company Website
www.meltwater.com
Categories and Features
AI Review Management
Not specified
Brand Intelligence
Not specified
Brand Management
Not specified
Media Monitoring
Alerts / Notifications
Dashboards / Reporting
Social Media Monitoring
Reputation Management
Sentiment Analysis
Social Media Monitoring
Social Listening
Not specified
Categories and Features
AI Influencer Marketing
Not specified
AI Public Relations (PR)
Not specified
AI Review Management
Not specified
Audience Intelligence
Not specified
Blogger Outreach
Not specified
Brand Monitoring
Not specified
Influencer Marketing
Not specified
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
PR Analytics
Not specified
Public Relations
Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
Reputation Management
Social Media Metrics
Social Media Monitoring
Social Listening
Not specified
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection
Social Media Management
Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Social Media Marketing
Analytics
Post Scheduling
Social Media Monitoring
Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking