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MikMakMikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
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What is Sprinklr Insights?
Sprinklr Insights is a cutting-edge consumer intelligence platform powered by AI that provides businesses with real-time insights into consumers, competitors, and the market across more than 30 channels, all while filtering out the extraneous noise. This platform integrates essential listening and intelligence functionalities such as social monitoring, brand tracking, Voice of the Customer, crisis management, and competitive analysis into one cohesive system, transforming scattered dialogues from social media, digital platforms, news outlets, and review sites into clear, actionable insights. With over ten years of specialized AI development for analyzing unstructured data, Sprinklr Insights empowers brands to gain a deeper understanding of their audiences, safeguard their reputation, and make informed, data-driven decisions.
Key Features
Comprehensive Channel Integration: Offers access to over 30 social and digital platforms, 400,000 media sources, and more than a billion websites and review sites, along with the capability to incorporate owned data, providing a holistic view of customer feedback.
Market Conversation Monitoring: Enables users to track discussions across diverse channels, featuring insights from 400K+ media sources and 1B+ websites, ensuring a complete perspective on market dynamics.
Reputation Management and Brand Tracking: Allows businesses to monitor mentions, key performance indicators, sentiment, and trends, while assessing brand perception relative to competitors.
Customer Feedback Insights: Gathers opinions on products and services, identifies emerging trends, recognizes essential consumer needs, and efficiently manages online reputation.
Crisis Management and PR Monitoring: Identifies potential reputation risks early, delivers real-time notifications, and directs insights to relevant teams for swift action.
Emotion and Sentiment Detection: Utilizes AI to analyze sentiment and emotions across text, audio, video, and images, providing over 90% accuracy in contextual insights.
Competitor Performance Analysis: Evaluates engagement, sentiment, and performance metrics against rival brands, giving companies a strategic advantage in their market positioning.
What is Pulsar Platform?
Pulsar is a social listening and audience intelligence platform that helps organisations understand how people discuss, interpret, and respond to the world around them. By analysing conversations at scale, Pulsar uses AI agents and narrative intelligence to identify the stories, frames, and beliefs shaping audience behaviour.
Use Pulsar TRAC - The most advanced audience intelligence platform on the market, combining social listening and media monitoring with audience segmentation. Discover Narratives AI, the search engine for public opinion: detect and understand Narratives in the Public and in the Media. Understand what drives public opinion, detect, summarize and rank narratives emerging across billions of news and social media pieces of content, in real-time and historically. Narratives AI generates a live index of narratives that can then be searched with a simple keyword query, making discovery and analysis as easy as a web search.
Pulsar supports self-serve research with training and customer success support, alongside optional research and consultancy services. By combining social listening with audience segmentation in a single system, Pulsar reveals how different audience communities engage with the same topics in distinct ways—enabling clearer insight, stronger strategy, and more relevant communication.
Integrations Supported
Audiense
Discord
Google Analytics
Instagram
Mailchimp
Oracle Cloud Infrastructure
Pinterest
Salesforce
Slack
Snapchat
Integrations Supported
Audiense
Discord
Google Analytics
Instagram
Mailchimp
Oracle Cloud Infrastructure
Pinterest
Salesforce
Slack
Snapchat
API Availability
Has API
API Availability
Has API
Pricing Information
Custom quote-based pricing
Free Version
Free Trial Offered?
Pricing Information
Custom
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Sprinklr
Date Founded
2009
Company Location
United States
Company Website
www.sprinklr.com/products/consumer-intelligence/
Company Facts
Organization Name
Pulsar
Date Founded
2013
Company Location
United States
Company Website
www.pulsarplatform.com
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
Reputation Management
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label
Categories and Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking