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What is Sprinklr Insights?

Sprinklr Insights is a cutting-edge consumer intelligence platform powered by AI that provides businesses with real-time insights into consumers, competitors, and the market across more than 30 channels, all while filtering out the extraneous noise. This platform integrates essential listening and intelligence functionalities such as social monitoring, brand tracking, Voice of the Customer, crisis management, and competitive analysis into one cohesive system, transforming scattered dialogues from social media, digital platforms, news outlets, and review sites into clear, actionable insights. With over ten years of specialized AI development for analyzing unstructured data, Sprinklr Insights empowers brands to gain a deeper understanding of their audiences, safeguard their reputation, and make informed, data-driven decisions. Key Features Comprehensive Channel Integration: Offers access to over 30 social and digital platforms, 400,000 media sources, and more than a billion websites and review sites, along with the capability to incorporate owned data, providing a holistic view of customer feedback. Market Conversation Monitoring: Enables users to track discussions across diverse channels, featuring insights from 400K+ media sources and 1B+ websites, ensuring a complete perspective on market dynamics. Reputation Management and Brand Tracking: Allows businesses to monitor mentions, key performance indicators, sentiment, and trends, while assessing brand perception relative to competitors. Customer Feedback Insights: Gathers opinions on products and services, identifies emerging trends, recognizes essential consumer needs, and efficiently manages online reputation. Crisis Management and PR Monitoring: Identifies potential reputation risks early, delivers real-time notifications, and directs insights to relevant teams for swift action. Emotion and Sentiment Detection: Utilizes AI to analyze sentiment and emotions across text, audio, video, and images, providing over 90% accuracy in contextual insights. Competitor Performance Analysis: Evaluates engagement, sentiment, and performance metrics against rival brands, giving companies a strategic advantage in their market positioning.

What is Semantrum?

Ongoing monitoring of brand references and assessments of reputation across various media channels, online platforms, and social media is crucial, featuring extensive analytics, visual representations, and trend monitoring customized to your specific criteria. This service can cater to brands, individuals, events, or any pertinent keywords. You have the option to perform detailed reputation evaluations based on AMEC standards or your unique metrics and performance measures. Key indicators such as media loyalty index, audience engagement, emotional sentiment surrounding articles on the topic, and the impact of publications can all be tracked. Moreover, identifying and responding proactively to emerging information trends is vital for making informed decisions, as well as effectively utilizing these trends. Real-time competitor media activity analysis can unveil insights into various factors, enabling you to keep tabs on promotions, updates in product offerings, and the exploration of potential new markets, including opportunities abroad. In addition, you can carry out in-depth media assessments of your competitors' content and public relations tactics. User-friendly benchmark reports, along with customized interactive infographics, further aid in comprehending your media positioning and competitive environment. Utilizing these comprehensive tools can significantly provide you with a strategic edge within your field, ensuring that you remain ahead of industry developments. Ultimately, this approach cultivates a proactive media strategy that can adapt to the ever-changing landscape.

Media

Media

Integrations Supported

Facebook
Instagram
Telegram
X (Twitter)
Discord
Google Analytics
Mailchimp
Microsoft 365
Oracle Cloud Infrastructure
Pinterest
Reddit
Salesforce
Slack
Snapchat
Stripe
Twilio
VK
WhatsApp
WordPress
YouTube

Integrations Supported

Facebook
Instagram
Telegram
X (Twitter)

API Availability

Has API

API Availability

Pricing Information

Custom quote-based pricing

Pricing Information

$40 per month per topic
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Online Training

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/consumer-intelligence/

Company Facts

Organization Name

Semantrum

Date Founded

2016

Company Location

Ukraine

Company Website

promo.semantrum.net/en/main/

Categories and Features

AI Review Management

Not specified

Brand Intelligence

Not specified

Brand Management

Not specified

Media Monitoring

Alerts / Notifications
Dashboards / Reporting
Social Media Monitoring

Reputation Management

Sentiment Analysis
Social Media Monitoring

Social Listening

Not specified

Categories and Features

Media Monitoring

Not specified

Reputation Management

Not specified

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