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What is Sprinklr Insights?

Sprinklr Insights is a cutting-edge consumer intelligence platform powered by AI that provides businesses with real-time insights into consumers, competitors, and the market across more than 30 channels, all while filtering out the extraneous noise. This platform integrates essential listening and intelligence functionalities such as social monitoring, brand tracking, Voice of the Customer, crisis management, and competitive analysis into one cohesive system, transforming scattered dialogues from social media, digital platforms, news outlets, and review sites into clear, actionable insights. With over ten years of specialized AI development for analyzing unstructured data, Sprinklr Insights empowers brands to gain a deeper understanding of their audiences, safeguard their reputation, and make informed, data-driven decisions. Key Features Comprehensive Channel Integration: Offers access to over 30 social and digital platforms, 400,000 media sources, and more than a billion websites and review sites, along with the capability to incorporate owned data, providing a holistic view of customer feedback. Market Conversation Monitoring: Enables users to track discussions across diverse channels, featuring insights from 400K+ media sources and 1B+ websites, ensuring a complete perspective on market dynamics. Reputation Management and Brand Tracking: Allows businesses to monitor mentions, key performance indicators, sentiment, and trends, while assessing brand perception relative to competitors. Customer Feedback Insights: Gathers opinions on products and services, identifies emerging trends, recognizes essential consumer needs, and efficiently manages online reputation. Crisis Management and PR Monitoring: Identifies potential reputation risks early, delivers real-time notifications, and directs insights to relevant teams for swift action. Emotion and Sentiment Detection: Utilizes AI to analyze sentiment and emotions across text, audio, video, and images, providing over 90% accuracy in contextual insights. Competitor Performance Analysis: Evaluates engagement, sentiment, and performance metrics against rival brands, giving companies a strategic advantage in their market positioning.

What is Sonda Radar?

Sonda Radar is a digital platform that specializes in media monitoring and press clipping services, allowing users to track a multitude of terms associated with brands, companies, individuals, products, competitors, topics, and significant events. The service monitors a diverse range of sources, from national and regional media to niche outlets, government documents, marketing materials, news programs, and public profiles on social media. When a relevant term is identified, users are promptly notified with details such as the source, date, placement of the headline, tone, and the perspective of the mention. Moreover, the platform archives mentions over time, spots notable spikes in activity, and permits users to analyze historical data, compare various time periods, and delve into related terms and sources. Sonda Radar further enhances its functionality by identifying verifiable claims within publications and validating them against public evidence, providing a scoring system along with relevant references for users. This versatile tool is utilized for numerous objectives, including managing reputation, addressing crises, tracking campaigns and competitors, improving press relations, conducting legal and compliance assessments, aiding research endeavors, and facilitating executive reporting. Monitoring parameters are customized to meet the specific terms and sources that are relevant to each client's requirements. Ultimately, Sonda Radar delivers a robust set of features that equip users with the necessary insights to make informed decisions based on current media intelligence, ensuring that they remain ahead in today's fast-paced information landscape.

Media

Media

No images available

Integrations Supported

Discord
Facebook
Instagram
Microsoft 365
Pinterest
Reddit
Salesforce
Slack
Snapchat
Stripe
Tableau
Tumblr
Twilio
Twitch
VK
Vimeo
WhatsApp
WordPress
X (Twitter)
YouTube

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Custom quote-based pricing

Pricing Information

R$29,90/month
Basic costs R$29,90/month and includes up to 3 tracked terms, 300 news items per month, and 1 user. Professional costs R$119/month; Advanced costs R$239/month; Premium costs R$599/month. Plans are billed monthly and can be canceled anytime. Premium also accepts boleto.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Not specified

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/consumer-intelligence/

Company Facts

Organization Name

Sonda News

Date Founded

2026

Company Location

Brazil

Company Website

sonda.news/radar

Categories and Features

AI Review Management

Not specified

Brand Intelligence

Not specified

Brand Management

Not specified

Media Monitoring

Alerts / Notifications
Dashboards / Reporting
Social Media Monitoring

Reputation Management

Sentiment Analysis
Social Media Monitoring

Social Listening

Not specified

Categories and Features

Media Monitoring

Not specified

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