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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is Microsoft Power BI?

Power BI offers sophisticated data analysis capabilities, utilizing AI features to convert intricate datasets into informative visuals. By consolidating data into a unified source known as OneLake, it minimizes redundancy and facilitates smoother analysis workflows. This platform enhances decision-making processes by embedding insights into commonly used applications like Microsoft 365 and is further strengthened by Microsoft Fabric, which empowers data teams. Notably, Power BI is capable of scaling efficiently, managing large datasets without compromising performance, and integrates seamlessly within Microsoft's ecosystem for effective data governance. Its user-friendly AI tools foster the generation of precise insights and are complemented by robust governance protocols. The inclusion of the Copilot feature in Power BI allows users to create reports swiftly and efficiently. Individuals can access self-service analytics through Power BI Pro licenses, while the free version provides essential data connection and visualization functionalities. The platform is designed for user-friendliness and accessibility, supported by extensive training resources. Furthermore, a Forrester study highlights significant returns on investment and economic advantages associated with its use. Additionally, Power BI has received recognition in Gartner's Magic Quadrant for its execution prowess and comprehensive vision, affirming its position as a leader in the analytics market. Overall, its continuous evolution and integration with emerging technologies position Power BI as a vital tool for data-driven organizations.

Media

Media

Integrations Supported

Piwik PRO
Salesforce
Branch
Google Merchant Center

Integrations Supported

Piwik PRO
Salesforce
AlloReview
BI4Dynamics
DeepStream
FIELDBOSS
Gravity Software
Microsoft Excel
Open iT LicenseAnalyzerâ„¢
Opinum Data Hub
QuerySurge
Rollstack
SAS Data Loader for Hadoop
Salesforce Data 360
SmartSimple Cloud
Ventipix
Zuar Portal
rampmetrics

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Offered?

Pricing Information

$14/user/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/power-platform/products/power-bi

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Data Analysis

Data Visualization

Data Enrichment

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Security

Data Migration

Not specified

Data Visualization

Analytics
Dashboard Creation
Filtered Views

Digital Analytics

Not specified

ETL

Data Analysis
Data Filtering

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

AI Data Analytics

Not specified

Big Data

Not specified

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Dashboard

Not specified

Data Analysis

Not specified

Data Collaboration

Not specified

Data Visualization

Not specified

Embedded Analytics

Not specified

Marketing Analytics

Not specified

Reporting

Not specified

RFM Analysis

Not specified

Sales Analytics

Not specified

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