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support 4 out of 5 stars

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What is Surefire CRM?

Surefire CRM, developed by Top of Mind Networks, stands as the leading marketing automation and creative content platform specifically designed for the mortgage sector. This innovative solution empowers mortgage professionals, ranging from solo agents to large corporate lenders, to attract new clients, secure repeat business, and generate referrals. By utilizing user-friendly workflows and award-winning content, these professionals can easily nurture and enhance their emotional connections with clients. Available services include: - Automated SMS and email marketing - Efficient lead distribution and management - Tailored video marketing solutions - Access to a curated library filled with award-winning content - Integration capabilities with various LOS/POS and PPE software systems - Plus a wide array of additional features designed to optimize marketing efforts. With such comprehensive tools at their disposal, mortgage professionals can elevate their marketing strategies and achieve greater success in their endeavors.

What is Lendware?

Stop losing deals to disorganized processes. Lendware is the mortgage CRM built to unite your entire team — from loan officers to enterprise executives — on one powerful platform. Lendware's lead conversion tools keep prospects moving through your pipeline with automated nurture sequences, smart workflows, and real-time visibility into every touchpoint. No more leads falling through the cracks. With a complete marketing toolkit built in, Lendware helps you generate more leads, strengthen client relationships, and grow your loan portfolio — without needing a separate marketing platform. Lendware Predict takes it further with AI propensity models that identify which borrowers in your database are most likely to transact, so your team always knows where to focus. Centralized reporting, enterprise-grade compliance controls, and 100+ integrations make Lendware the last CRM your mortgage business will ever need.

Media

Media

Integrations Supported

Encompass
Facebook
LendingPad
SimpleNexus Mortgage Platform
Zapier
Blend
Chat Agents
Cyclr
LinkedIn
Microsoft Azure
Microsoft Exchange
OpenClose
TrustEngine
Wufoo

Integrations Supported

Encompass
Facebook
LendingPad
SimpleNexus Mortgage Platform
Zapier
ARIVE
Gmail
LeadMailbox
Microsoft Outlook
Zillow
leadpops

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Top of Mind Networks

Date Founded

2003

Company Location

United States

Company Website

www.topofmind.com

Company Facts

Organization Name

Lendware

Date Founded

2019

Company Location

United States

Company Website

lendware.ai/

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Communications Management

Batch Communications
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content

Customer Engagement

Analytics
Communication Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Survey Management

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Financial CRM

Account Alerts
Asset Management
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Loan Origination

Amortization Schedule
Audit Trail
Closing Documents
Compliance Management
Customer Database
Document Management

Mortgage and Loans

Amortization Schedule
Client Database
Contact Management
Document Management
Pipeline Management

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Multi-Account Management
Post Scheduling

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Financial CRM

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Influence Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Mortgage and Loans

Not specified

Sales Tracking

Activity Dashboard
Alerts / Notifications
Email Templates
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

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