Surefire CRM Reviews & Ratings

Surefire CRM

4.7 out of 5 stars

Ratings and Reviews 3 Ratings

Total 4.5 out of 5 stars
ease 5 out of 5 stars
features 5 out of 5 stars
design 4.5 out of 5 stars
support 4 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • LendingPad Reviews & Ratings
    4.6 out of 5 stars 302 Ratings
    Company Website for LendingPad
  • Mortgage Automator Reviews & Ratings
    4.9 out of 5 stars 198 Ratings
    Company Website for Mortgage Automator
  • Shape Software Reviews & Ratings
    4.6 out of 5 stars 136 Ratings
    Company Website for Shape Software
  • Centrex Software Reviews & Ratings
    4.8 out of 5 stars 18 Ratings
    Company Website for Centrex Software
  • Birdeye Reviews & Ratings
    4.7 out of 5 stars 5,195 Ratings
    Company Website for Birdeye
  • Odoo Reviews & Ratings
    4.2 out of 5 stars 1,729 Ratings
    Company Website for Odoo
  • GetResponse Reviews & Ratings
    4.3 out of 5 stars 1,801 Ratings
    Company Website for GetResponse
  • Act! Reviews & Ratings
    4.0 out of 5 stars 555 Ratings
    Company Website for Act!
  • Sage Intacct Reviews & Ratings
    4.3 out of 5 stars 8,836 Ratings
    Company Website for Sage Intacct
  • WiseStamp Reviews & Ratings
    4.6 out of 5 stars 743 Ratings
    Company Website for WiseStamp

What is Surefire CRM?

Surefire CRM, developed by Top of Mind Networks, stands as the leading marketing automation and creative content platform specifically designed for the mortgage sector. This innovative solution empowers mortgage professionals, ranging from solo agents to large corporate lenders, to attract new clients, secure repeat business, and generate referrals. By utilizing user-friendly workflows and award-winning content, these professionals can easily nurture and enhance their emotional connections with clients. Available services include: - Automated SMS and email marketing - Efficient lead distribution and management - Tailored video marketing solutions - Access to a curated library filled with award-winning content - Integration capabilities with various LOS/POS and PPE software systems - Plus a wide array of additional features designed to optimize marketing efforts. With such comprehensive tools at their disposal, mortgage professionals can elevate their marketing strategies and achieve greater success in their endeavors.

What is MeridianLink Mortgage?

MeridianLink® Mortgage is an award‑winning mortgage lending solution designed to help banks, credit unions, and independent mortgage banks increase ROI by reducing origination costs, simplifying workflows, and improving borrower experiences. Its modern, flexible platform combines configurable technology, native tools, and deep integrations to help teams close loans faster and capture market share. The Mortgage LOS supports the full loan lifecycle, while the Mortgage Access POS delivers a smooth, digital‑first application experience that accelerates submissions and boosts conversions. Insight for Mortgage provides ready‑to‑use dashboards, real‑time benchmarking, and borrower analytics—enabling confident, data‑driven decisions without waiting on IT. Built‑in and third‑party PPE options, including the PriceMyLoan® pricing engine, help shorten cycle times and improve pull‑through rates. Patented debt optimization tools strengthen borrower qualification by identifying opportunities to consolidate high‑interest debt. A third‑party originator portal simplifies collaboration with brokers and correspondents. Post‑close cross‑sell capabilities extend relationships beyond funding, while no‑code configurability allows teams to tailor workflows without added development costs. Open APIs, core connectors, Admin Pro for Mortgage, Mortgage Credit Link™, paperless eClosings, hundreds of integrations, and best‑practice defaults help institutions launch faster, operate more efficiently, and deliver exceptional borrower experiences.

Media

Media

Integrations Supported

BeSmartee
Blend
BombBomb
BytePro
Calyx Point
Chat Agents
Cyclr
Encompass
Fiserv Mortgage Director
Floify
LendingPad
LinkedIn
Microsoft Exchange
MonitorBase
Salesforce
TrustEngine
Zapier

Integrations Supported

MeridianLink Consumer
MeridianLink Engage

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Top of Mind Networks

Date Founded

2003

Company Location

United States

Company Website

www.topofmind.com

Company Facts

Organization Name

MeridianLink

Date Founded

1998

Company Location

United States

Company Website

www.meridianlink.com/products/mortgage/

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Communications Management

Batch Communications
Content Management
Email Distribution
Interactive Content
Multi-Channel Communications
On-Demand Communications
Personalization
Print Management
Template Management
Video Content

Customer Engagement

Analytics
Communication Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Survey Management

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Financial CRM

Account Alerts
Asset Management
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Loan Origination

Amortization Schedule
Audit Trail
Closing Documents
Compliance Management
Customer Database
Document Management

Mortgage and Loans

Amortization Schedule
Client Database
Contact Management
Document Management
Pipeline Management

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Multi-Account Management
Post Scheduling

Categories and Features

Loan Origination

Amortization Schedule
Audit Trail
Closing Documents
Compliance Management
Customer Database
Digital Signature
Document Management
Fee Management
Loan Processing
Online Application

Loan Servicing

Not specified

Mortgage and Loans

Closing Documents
Contact Management
Credit Reporting
Customer Statements
Document Management
Electronic Applications
Government Loans
Loan Origination
Pipeline Management
Pre-Qualification
Refinance Management
Residential Mortgages

Popular Alternatives

Shape Software Reviews & Ratings

Shape Software

4.6 out of 5 stars

Popular Alternatives

LendingPad Reviews & Ratings

LendingPad

4.6 out of 5 stars
Mortgage Quest Reviews & Ratings

Mortgage Quest

Market Focus
4.9 out of 5 stars
Jungo Mortgage CRM Reviews & Ratings

Jungo Mortgage CRM

Jungo
1.0 out of 5 stars
Unify CRM Reviews & Ratings

Unify CRM

Unify