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What is Symplify?

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. For teams running multiple brands, markets, or languages, Symplify offers the structure to scale without starting from scratch each time. Player and customer segments stay current automatically, journeys respond as behaviour changes, and compliance requirements are handled as part of the system rather than added on afterwards. Two and a half decades into building this platform, the same product leader who wrote the original code is still steering its direction. That continuity has shaped a tool that operators trust to handle serious volume and complexity without losing its core simplicity.

What is Outreach?

The Outreach Sales Execution Platform provides sales teams with the tools they need to efficiently build their pipeline and significantly improve their deal-closing rates. This unique platform stands out as it empowers every member of the sales organization, from individual sellers to front-line managers, sales leadership, and operations, enabling them to effectively increase their pipeline closure rates. For those looking to enhance their sales success through tailored approaches, prioritization, and thorough analysis of their sales efforts, Outreach is the ideal choice. As the leading sales engagement platform, it equips teams to operate more efficiently by refining workflows and generating robust pipelines. Among its most valuable features are sales sequences, a dialer, tracking capabilities, email management, outreach tools, customizable content and templates, as well as comprehensive analytics, reporting, and coaching insights. Through these powerful tools, Outreach helps sales professionals not only meet but exceed their targets, transforming the way they engage with clients.

Media

Media

Integrations Supported

Alyce
Avina
Chili Piper
Crystal
FlowMate
IntelligenceBank
Koncert
LeanData
Peaka
PowerDialer.ai
RB2B
Rafiki
Reachdesk
SURFE
Salesforce
Stack Moxie
Unframe
ZoomInfo
servis.ai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Symplify

Date Founded

2000

Company Location

Sweden

Company Website

symplify.com

Company Facts

Organization Name

Outreach

Date Founded

2014

Company Location

United States

Company Website

outreach.io

Categories and Features

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Mobile-Friendly / Responsive
Premade Templates
Reporting / Analytics
Text Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Segmentation
Website Visitor Tracking

SMS Marketing

Contact Management
MMS
Mass Texting
Message Personalization
Mobile Keywords
Reporting/Analytics
Scheduled Messaging
Shortcodes

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

AI Sales Agents

Not specified

AI SDR

Not specified

Cold Email

Not specified

Conversational AI

Not specified

Customer Data Platforms (CDP)

Campaign Management

Customer Engagement

Analytics
Churn Management

Data Enrichment

Not specified

Email Marketing

Not specified

Email Personalization

Not specified

Email Tracking

Not specified

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Source Tracking

Sales Acceleration

Email Sequencing
Reporting
Sales Intelligence

Sales Content Management

Centralized Sales Content Repository
Collaboration Tools
Email Management

Sales Enablement

Collaboration
Contact Management
Document Management
Lead Management
Meeting Management
Performance Management

Sales Engagement

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Templates

Sales Force Automation

Contact Management
Email Marketing
Lead Management
Performance Metrics
Sales Forecasting

Sales Intelligence

CRM Integration
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Prospecting Tools
Reporting/Analytics

Sales Performance Management

Reporting / Analytics
Sales Coaching Analysis
Sales Performance Tracking
Sales Planning & Forecasting

SMS Marketing

Not specified

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