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What is Synoptos?

Understanding the dynamics of today's media landscape, identifying strategies to influence significant stakeholders, and improving operational decision-making are essential for modern organizations. Synoptos acts as a robust media intelligence platform that provides both news and social insights, enabling clients to skillfully navigate the media sphere, sway important decision-makers, and enhance their strategic operations. Its offerings include customized news summaries for executives as well as comprehensive reports on news and market insights tailored to various clientele. With its sophisticated tools for influencer mapping and monitoring, Synoptos has empowered businesses worldwide to effectively launch products in new markets, secure international contracts, promote ballot measures, gain drilling rights, and invigorate public health initiatives. This brings up an important consideration: in what ways can tailored media intelligence improve your organization's impact? Additionally, Synoptos has recently incorporated business intelligence (BI) functionalities, providing custom market insights aimed at significantly boosting the effectiveness of sales and marketing teams. This advancement in capabilities further cements Synoptos as an essential asset for organizations aspiring to excel in an ever-evolving competitive environment, ensuring they remain ahead of the curve.

What is Brand Analytics?

It is crucial for businesses to monitor and analyze their brands across both social media and traditional media platforms. Brand Analytics plays a vital role in addressing the operational needs of significant departments within a company by mitigating reputational risks and improving public relations. By designing attractive products and establishing a strong communication framework, organizations can enhance the quality of customer service and cultivate deeper customer loyalty. The reliability of data collected from diverse sources is assured by Brand Analytics, which includes social media sites like VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, as well as blogs, forums, review platforms, mobile app stores, public channels, and Telegram groups. Moreover, it also incorporates online news sources and the websites of leading governmental and market entities. Through a partnership with VK.com, Brand Analytics offers access to an extensive public data flow, delivering exceptional speed, quality, and thoroughness in message analysis that stands out in the industry. This comprehensive monitoring covers all types of messages and data, enabling businesses to stay informed and responsive in their strategic approaches. Consequently, this detailed analysis equips brands with the tools they need to adeptly navigate the intricate dynamics of public perception and respond to changes swiftly.

Media

Media

Integrations Supported

AlterPoint
Aurea FirstRain
Ecora
Everest
Instagram
NuView HRMS
Olive
Placeable
ResponseTek
ScaleArc
Telegram
TriActive Asset Management
Trilogy SalesBUILDER
UseDesk
VK
X (Twitter)
YouTube
Zendesk
mycloud PMS

Integrations Supported

AlterPoint
Aurea FirstRain
Ecora
Everest
Instagram
NuView HRMS
Olive
Placeable
ResponseTek
ScaleArc
Telegram
TriActive Asset Management
Trilogy SalesBUILDER
UseDesk
VK
X (Twitter)
YouTube
Zendesk
mycloud PMS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$339.75 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

IgniteTech

Date Founded

1988

Company Location

United States

Company Website

www.ignitetech.com/synoptos/

Company Facts

Organization Name

Brand Analytics

Date Founded

2012

Company Location

Russia

Company Website

br-analytics.ru/en_RU/brandanalytics/

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Popular Alternatives

Popular Alternatives

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