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What is TCS Optumera?

As retailers craft their strategies for a post-COVID world marked by rising costs, shifting consumer behaviors, fierce competition, and strict safety regulations, their ability to adapt swiftly has become crucial. This urgent need demands a significant overhaul of retailers' operational frameworks. Moving forward, building resilience is key to unlocking substantial value and facilitating informed decision-making that relies on comprehensive data, predictive analytics, and intelligent, real-time insights tailored to local markets. TCS Optumeraâ„¢ provides an all-encompassing AI-powered retail optimization suite aimed at refining both merchandising and supply chain strategies in a unified manner. By utilizing this innovative technology, retailers have witnessed sales increases of 3-5%, nearly halved the time spent on operations, executed five times more strategies, and achieved a cost reduction of 20-30%. Additionally, it allows for the optimization of customer shopping baskets across multiple channels by considering demand transferability, consumer preferences, predictive analytics, and competitive products, ensuring a personalized shopping experience for every individual. This holistic strategy not only enhances operational efficiency but also equips retailers to excel in a swiftly changing market landscape while nurturing long-lasting consumer relationships.

What is Retail Pulse?

Retail Pulse delivers real-time analytics concerning product displays, execution visibility, and competitive insights across every aisle for both consumer packaged goods (CPG) and retailers. It evaluates the proportion of in-store displays in relation to competitors and alternative products, shedding light on overlooked sales opportunities while ensuring that essential SKUs remain stocked. The platform ensures excellent execution of all trade investments, providing transparency regarding the effectiveness of point-of-sale materials and compliance with display standards. It diligently tracks the strategies for each product and monitors their application within the market. Furthermore, Retail Pulse facilitates the effective management of new product launches by verifying their distribution and availability in stores. It develops thorough, data-driven strategies related to packaging, pricing, and distribution channels, which are essential for success in a competitive landscape. Additionally, the system is designed to boost upselling and cross-selling opportunities in each retail location while closely observing competitors' new product introductions, pricing tactics, and marketing efforts. Ultimately, with these invaluable insights, Retail Pulse equips retailers with the knowledge needed to make strategic decisions that promote sales growth and improve customer satisfaction, ensuring they remain competitive in an ever-evolving market.

Media

Media

Integrations Supported

Acquia Cloud Platform
Adobe Marketo Engage
BeyondTrust Endpoint Privilege Management
Boomi
Commvault Cloud
Creatio
Flexera One
Freshdesk
Google Cloud Platform
HPE Consumption Analytics
Hitachi Content Intelligence
IBM Cloud
Informatica Cloud Application Integration
Juniper Identity Management Service
Oracle Cloud Infrastructure
SAP Cloud Platform
Splunk AppDynamics

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Tata Consultancy Services

Date Founded

1968

Company Location

India

Company Website

www.tcs.com/optumera-digital-merchandising-suite

Company Facts

Organization Name

Retail Pulse

Date Founded

2020

Company Location

India

Company Website

retailpulse.ai/

Categories and Features

Retail Execution

Not specified

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

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