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What is TCS Optumera?

As retailers craft their strategies for a post-COVID world marked by rising costs, shifting consumer behaviors, fierce competition, and strict safety regulations, their ability to adapt swiftly has become crucial. This urgent need demands a significant overhaul of retailers' operational frameworks. Moving forward, building resilience is key to unlocking substantial value and facilitating informed decision-making that relies on comprehensive data, predictive analytics, and intelligent, real-time insights tailored to local markets. TCS Optumeraâ„¢ provides an all-encompassing AI-powered retail optimization suite aimed at refining both merchandising and supply chain strategies in a unified manner. By utilizing this innovative technology, retailers have witnessed sales increases of 3-5%, nearly halved the time spent on operations, executed five times more strategies, and achieved a cost reduction of 20-30%. Additionally, it allows for the optimization of customer shopping baskets across multiple channels by considering demand transferability, consumer preferences, predictive analytics, and competitive products, ensuring a personalized shopping experience for every individual. This holistic strategy not only enhances operational efficiency but also equips retailers to excel in a swiftly changing market landscape while nurturing long-lasting consumer relationships.

What is Retail Pulse?

Retail Pulse delivers real-time analytics concerning product displays, execution visibility, and competitive insights across every aisle for both consumer packaged goods (CPG) and retailers. It evaluates the proportion of in-store displays in relation to competitors and alternative products, shedding light on overlooked sales opportunities while ensuring that essential SKUs remain stocked. The platform ensures excellent execution of all trade investments, providing transparency regarding the effectiveness of point-of-sale materials and compliance with display standards. It diligently tracks the strategies for each product and monitors their application within the market. Furthermore, Retail Pulse facilitates the effective management of new product launches by verifying their distribution and availability in stores. It develops thorough, data-driven strategies related to packaging, pricing, and distribution channels, which are essential for success in a competitive landscape. Additionally, the system is designed to boost upselling and cross-selling opportunities in each retail location while closely observing competitors' new product introductions, pricing tactics, and marketing efforts. Ultimately, with these invaluable insights, Retail Pulse equips retailers with the knowledge needed to make strategic decisions that promote sales growth and improve customer satisfaction, ensuring they remain competitive in an ever-evolving market.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
Aqua
Avaya Aura
Blueprint
CA Flowdock
Cloudera
Creatio
Flexera One
Freshdesk
Google Cloud Platform
IBM Cloud
Informatica Cloud Application Integration
Juniper Identity Management Service
Microsoft 365
Oracle Cloud Infrastructure
SAP Cloud Platform

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
Aqua
Avaya Aura
Blueprint
CA Flowdock
Cloudera
Creatio
Flexera One
Freshdesk
Google Cloud Platform
IBM Cloud
Informatica Cloud Application Integration
Juniper Identity Management Service
Microsoft 365
Oracle Cloud Infrastructure
SAP Cloud Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tata Consultancy Services

Date Founded

1968

Company Location

India

Company Website

www.tcs.com/optumera-digital-merchandising-suite

Company Facts

Organization Name

Retail Pulse

Date Founded

2020

Company Location

India

Company Website

retailpulse.ai/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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