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What is TRAK?

Access a top-tier marketing database 24/7 with a flexible pay-as-you-go pricing structure that fits your needs. Create lookalike models powered by artificial intelligence in a matter of moments, eliminating the lengthy wait times typically associated with such processes. The TRAK platform streamlines the initiation, management, and conclusion of your marketing campaigns, allowing you to take charge of your efforts. Escape the limitations of traditional data environments and gain ownership of your own data. Engage your primary audiences seamlessly through personalized communication channels, such as direct mail, email, digital media, and connected TV. This service checks multiple boxes and includes a self-service feature, giving it an edge over other options in the market. Leverage TRAK’s vast consumer database to create predictive models or target specific audiences effectively. Improve your data records by incorporating opt-in email addresses, IP addresses, and phone numbers. Additionally, you can enhance your audience profiles with details like age and income, which will lead to more effective marketing strategies. Perform essential functions like data cleaning, standardization, and deduplication with remarkable ease. Uncover the high-quality marketing data you’ve been searching for, accessible whenever you need it. TRAK utilizes the capabilities of artificial intelligence and machine learning to transform conventional data science and modeling techniques, helping you maintain a competitive edge in the ever-evolving marketing arena. This cutting-edge approach not only reduces time spent on tasks but also provides more precise insights that can enhance your marketing campaigns significantly. By embracing this technology, you position yourself to achieve greater success in your marketing endeavors.

What is Amadeus Demand360?

Amadeus Demand360 distinguishes itself as a premier business intelligence tool, offering hoteliers exceptional access to proactive, on-the-books market data that empowers them to make strategic decisions to improve occupancy and revenue. Unlike traditional systems that rely exclusively on historical data, Demand360 provides real-time insights into future demand trends, allowing hotels to anticipate market shifts and adjust their pricing and sales strategies in advance. The platform compiles a wealth of information from a diverse range of sources, such as participating hotels, online travel agencies, global distribution systems, and direct brand.com bookings, resulting in a comprehensive and accurate overview of market demand. With Demand360, hotels can assess their performance against competitors, track booking patterns, and identify peak demand periods before they arise. Its intuitive dashboards present crucial metrics, including occupancy forecasts, pricing trends, and market share, in a format that is both clear and actionable. Furthermore, this cutting-edge tool provides hoteliers with the vital insights required to enhance their operations and maintain a competitive edge in the industry. By leveraging these analytics, hotels can not only adapt to the ever-changing market landscape but also proactively shape their strategies for long-term success.

Media

Media

Integrations Supported

Agency360

Integrations Supported

Agency360

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TRAK Data

Company Location

United States

Company Website

trakdatainc.com

Company Facts

Organization Name

Amadeus Hospitality

Date Founded

1987

Company Location

United States

Company Website

www.amadeus-hospitality.com/solutions/business-intelligence/demand360/

Categories and Features

Categories and Features

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