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What is TRAKKER?

TRAKKER presents an all-encompassing solution for tracking visitors in real-time, generating leads, and analyzing data tailored for trade shows, bypassing the need for mobile apps, QR codes, or cameras. Created with the needs of both event organizers and exhibitors in mind, TRAKKER offers precise indoor visitor tracking, immediate data on engagement, and lead profiles that seamlessly integrate with CRM systems—all while ensuring automation, compliance with privacy laws, and accessibility for all participants. The evolution of online cookies is now influencing in-person events, marking the dawn of a new age of authentic insights that exceed mere conjecture. Envision your event operating like an interactive analytics hub: you'll acquire critical insights into booth attendance, visitor duration, effective elements, and areas where value might have been lost, equipping you with the knowledge needed for better decision-making in future events. By harnessing this cutting-edge technology, exhibitors can greatly improve their engagement tactics and, in turn, achieve superior outcomes. This innovative approach not only enhances the overall experience but also fosters deeper connections between exhibitors and attendees.

What is Shared Audiences?

Shared Audiences is a specialized online platform designed for B2B exhibitors, marketers, agencies, and event planners, concentrating on the realms of event marketing and advertising. It enables marketers to discover trade shows and conferences, identify relevant target audiences, establish venue geofences, and create as well as implement campaigns across various formats including display, video, and connected TV, while also facilitating the retargeting of event attendees after the event concludes. The platform boasts extensive campaign analytics that cover metrics such as impressions, clicks, and foot traffic data in designated conversion areas. Event organizers benefit from features like tailored event registration, tools for attendee communication, and support for digital wallet passes from Apple and Google, in addition to sponsor placements and insights into audience behavior. These capabilities empower teams to efficiently handle event promotion, improve attendee engagement, maximize sponsor visibility, and simplify post-event follow-ups. Furthermore, for those who desire additional assistance, a managed service option is available to help with the planning and execution of campaigns, providing a more streamlined marketing experience. Ultimately, Shared Audiences positions itself as a comprehensive solution that enhances the overall effectiveness of event marketing efforts.

Media

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Media

Integrations Supported

Integrations Supported

Apple Wallet
Google Wallet

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$299/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

TRAKKER

Date Founded

2025

Company Location

Germany

Company Website

trakker.tech/

Company Facts

Organization Name

Shared Audiences

Date Founded

2021

Company Location

United States

Company Website

www.sharedaudiences.com

Categories and Features

Event Marketing

Not specified

Categories and Features

Event Marketing

Not specified

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