Ratings and Reviews 3 Ratings

Total
ease
features
design
support

Ratings and Reviews 1 Rating

Total
ease
features
design
support

Alternatives to Consider

  • Code-Cube.io Reviews & Ratings
    7 Ratings
    Company Website
  • CTM Reviews & Ratings
    939 Ratings
    Company Website
  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • FirstPromoter Reviews & Ratings
    67 Ratings
    Company Website
  • Papirfly Reviews & Ratings
    161 Ratings
    Company Website
  • Monarch Money Reviews & Ratings
    139,855 Ratings
    Company Website
  • Adzooma Reviews & Ratings
    253 Ratings
    Company Website
  • ClickUp Reviews & Ratings
    19,572 Ratings
    Company Website
  • Google Cloud BigQuery Reviews & Ratings
    2,027 Ratings
    Company Website
  • GetResponse Reviews & Ratings
    1,801 Ratings
    Company Website

What is TrackAd?

Deciding how to split a digital acquisition budget across paid channels is one of the toughest calls marketing teams face. TrackAd was built to remove the guesswork from that decision. The platform takes a hybrid measurement approach that adjusts to your market conditions, the data you have available, and the most recent modeling standards. Three methodologies work together: granular touchpoint analysis reveals how users actually move toward purchase; Marketing Mix Modeling processes 24 months of history to pinpoint the moment each channel's returns begin to flatten; and lift measurement quantifies what upper-funnel awareness campaigns genuinely add to bottom-line revenue. Sitting on top of this measurement layer, NOA — TrackAd's prescriptive intelligence — turns what would normally require a full day of expert analysis into instant, ready-to-apply budget recommendations. The typical outcome for clients: roughly one-fifth of ad spend redirected toward channels that produce incremental sales. More than 150 advertisers across Europe, from large retailers to pure-play e-commerce companies, rely on TrackAd to steer their acquisition investments.

What is Measured?

Measured delivers valuable marketing insights, a comprehensive overview of cross-channel performance, and innovative media incrementality testing. With the capability to activate over 100 audience-level experiments across platforms like Google, Facebook, and more than 70 other integrated media channels, businesses can effectively pinpoint media inefficiencies and enhance their marketing efficiency by up to 30%. This powerful solution is driven by advanced incrementality measurement techniques aimed at optimizing your advertising strategy. Reach out to us today for a complimentary demonstration! Our offerings include: - An extensive cross-channel analysis of marketing expenditures and precise marketing attribution - Over 70 integrations with major media platforms, including Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and beyond - The ability to conduct A/B tests, incrementality assessments, and continuous testing with ease - A straightforward integration process that allows you to be operational in less than 24 hours - Discover how to efficiently utilize your budget without the pressure of a challenging stress test. Additionally, our team is ready to assist you in navigating the complexities of modern marketing.

Media

Media

Integrations Supported

Facebook
Snapchat
AT Internet
Adobe Analytics
Awin
Connexity
Eulerian
Google Ad Manager
Google Ads
Google Analytics
Instagram
LinkedIn
Microsoft Power BI
RTB House
Salesforce
Telegram
TikTok
trivago

Integrations Supported

Facebook
Snapchat
Pepperjam
tvScientific

API Availability

Has API

API Availability

Pricing Information

1500€/month
Basic

Pricing Information

Pilots offered, ask us!

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrackAd

Date Founded

2015

Company Location

France

Company Website

www.trackad.ai/

Company Facts

Organization Name

Measured

Date Founded

2017

Company Location

United States

Company Website

measured.com

Categories and Features

Campaign Management

Channel Management
Lead Management
Multi-Campaign

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Categories and Features

Conversion Tracking

Not specified

Data Warehouse

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
Match & Merge

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management

Popular Alternatives

Popular Alternatives

LeadsRx Attribution Reviews & Ratings

LeadsRx Attribution

LeadsRx, Inc.
ROIVENUE Reviews & Ratings

ROIVENUE

ROIVENUEâ„¢