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What is Trax?

Trax Retail uses artificial intelligence and image analytics to help CPG brands and retailers measure what is happening on store shelves. By processing images collected in retail environments, the technology provides detailed information about product availability, shelf space, pricing, placement, and promotional display compliance. These insights help commercial teams assess merchandising performance, spot distribution gaps, and understand whether products are positioned as intended across retail locations. Trax’s image recognition business joined FORM, bringing its shelf analytics expertise together with FORM’s field execution and workflow management capabilities. Through this combination, businesses can connect store-level image data with the day-to-day activities of field teams. When an issue is identified, teams can prioritize the location, coordinate follow-up tasks, and verify that the necessary actions have been completed. This approach gives brands a more connected way to monitor retail conditions, improve merchandising execution, and make decisions based on what is actually happening in stores.

What is Byzzer?

We help small manufacturers of consumer packaged goods pinpoint effective strategies to boost sales without the need for large teams of analysts or hefty budgets. By using Byzzer's retail analytics platform, you can effortlessly access visual representations and actionable insights derived from NielsenIQ data. As a subscription-based offering, Byzzer leverages NielsenIQ's premier retail information to identify specific opportunities for improvement in areas like distribution, pricing, and promotions, allowing you to execute impactful strategies. Our user-friendly library features over 15 reports fueled by NielsenIQ data, showcasing performance metrics across diverse markets, retailers, and product characteristics, which enables you to identify key business opportunities and make well-informed decisions with confidence. The analytic tools we provide remove the guesswork from planning your next steps to increase sales and improve return on investment. With access to NielsenIQ brand scores and insightful reports, you can quickly gain insights that empower you to respond decisively and efficiently. This approach not only streamlines your decision-making process but also ensures you navigate your growth strategy with both clarity and confidence, maximizing your potential for success.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Online Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

US

Company Website

traxretail.com

Company Facts

Organization Name

Byzzer

Company Location

United States

Company Website

byzzer.com

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

Categories and Features

Retail Analytics

Not specified

Retail Intelligence

Not specified

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