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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is FTX Digital Signage?

Digital advertising within retail spaces serves as an effective mechanism to capture the interest of consumers in our technology-oriented world. This approach not only elevates sales but also enhances both consumer education and product promotion. Eye-catching visuals and animations play a significant role in attracting shoppers. By utilizing rotating digital ads, various promotions can be directed toward individual customers at opportune moments, encouraging spontaneous buying behavior. FasTrax Solutions Digital Signage provides a comprehensive collection of resources designed to streamline your in-store marketing efforts. Additionally, FTx Digital Signage can be integrated with the FasTrax Solutions Point of Sale system, allowing for real-time updates to pricing on digital displays and menus. Customer-facing displays at the POS help to communicate ongoing promotions effectively, thus driving impulse purchases at checkout. Furthermore, FasTrax's digital menus and signage can strategically highlight slower-moving inventory while simultaneously fostering customer loyalty to the brand. This combination of technology and marketing not only enhances the shopping experience but also maximizes the potential for increased revenue.

Media

Media

Integrations Supported

FTx POS
Loyal-n-Save

Integrations Supported

FTx POS
Loyal-n-Save

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$149 one-time payment
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

FasTrax

Date Founded

2009

Company Location

United States

Company Website

www.goftx.com

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

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