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What is Trax?

Trax Retail uses artificial intelligence and image analytics to help CPG brands and retailers measure what is happening on store shelves. By processing images collected in retail environments, the technology provides detailed information about product availability, shelf space, pricing, placement, and promotional display compliance. These insights help commercial teams assess merchandising performance, spot distribution gaps, and understand whether products are positioned as intended across retail locations. Trax’s image recognition business joined FORM, bringing its shelf analytics expertise together with FORM’s field execution and workflow management capabilities. Through this combination, businesses can connect store-level image data with the day-to-day activities of field teams. When an issue is identified, teams can prioritize the location, coordinate follow-up tasks, and verify that the necessary actions have been completed. This approach gives brands a more connected way to monitor retail conditions, improve merchandising execution, and make decisions based on what is actually happening in stores.

What is FTX Digital Signage?

Digital advertising within retail spaces serves as an effective mechanism to capture the interest of consumers in our technology-oriented world. This approach not only elevates sales but also enhances both consumer education and product promotion. Eye-catching visuals and animations play a significant role in attracting shoppers. By utilizing rotating digital ads, various promotions can be directed toward individual customers at opportune moments, encouraging spontaneous buying behavior. FasTrax Solutions Digital Signage provides a comprehensive collection of resources designed to streamline your in-store marketing efforts. Additionally, FTx Digital Signage can be integrated with the FasTrax Solutions Point of Sale system, allowing for real-time updates to pricing on digital displays and menus. Customer-facing displays at the POS help to communicate ongoing promotions effectively, thus driving impulse purchases at checkout. Furthermore, FasTrax's digital menus and signage can strategically highlight slower-moving inventory while simultaneously fostering customer loyalty to the brand. This combination of technology and marketing not only enhances the shopping experience but also maximizes the potential for increased revenue.

Media

Media

Integrations Supported

Integrations Supported

FTx POS
Loyal-n-Save

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$149 one-time payment
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

US

Company Website

traxretail.com

Company Facts

Organization Name

FasTrax

Date Founded

2009

Company Location

United States

Company Website

www.goftx.com

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Display Management

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