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What is TrueX?

TrueX emerges as the groundbreaking platform for engaging with CTV audiences, broadening its reach across multiple screens. This cutting-edge platform allows consumers to customize their advertising experiences through the first value exchange product, which effectively drives significant results. As a result, viewers benefit from an improved experience, publishers experience a lighter ad load, and advertisers achieve a fivefold increase in brand impact when compared to conventional video ads. By directing your ads towards audiences who actively interact with a TrueX unit, you can guarantee that your advertisements will be prominently displayed. You can choose from pre-designed Blueprints or take advantage of our Creative Studio to express your creativity. This innovative platform facilitates the exchange of brand interactions for the most prized asset today: human attention. Furthermore, you can track the growth of your brand using in-unit surveys that assess the effectiveness of your marketing strategies. Granting consumers the power to control their ad experiences signals to them that your brand genuinely values their attention and respects their time. Ultimately, this strategy nurtures a more profound relationship between brands and their audiences, creating opportunities for more significant and impactful interactions. By prioritizing consumer choice, TrueX sets a new standard for advertising that resonates with today’s viewers.

What is Infillion XGraph?

XGraph is Infillion's established identity graph designed to enhance reach and addressability across various devices for today's interconnected consumer. By utilizing precise location data and unique device identifiers, it enables thorough audience segmentation and accurate attribution. With insights from Gimbal's proprietary location panel and TrueX's unique CTV audience access, XGraph offers over 30% more CTV IDs than conventional digital graphs, making it one of the most comprehensive cross-device graphs accessible on the internet. This robust tool connects mobile phones, tablets, desktops, laptops, and connected TVs to individuals and households while maintaining a focus on privacy. Notable features include universal frequency capping at the user level, audience expansion, and lookalike modeling that draws from user behavior, alongside advanced retargeting capabilities across all devices. Furthermore, XGraph's pioneering structure empowers advertisers to customize their campaigns to effectively engage various audience segments, ensuring marketing initiatives are both significant and considerate of user privacy. Overall, XGraph stands out as a vital asset in the evolving landscape of digital marketing, bridging gaps while enhancing user experience.

Media

Media

Integrations Supported

TrueTargeting

Integrations Supported

TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/truex/

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/xgraph/

Categories and Features

Categories and Features

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