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What is TrueX?

TrueX emerges as the groundbreaking platform for engaging with CTV audiences, broadening its reach across multiple screens. This cutting-edge platform allows consumers to customize their advertising experiences through the first value exchange product, which effectively drives significant results. As a result, viewers benefit from an improved experience, publishers experience a lighter ad load, and advertisers achieve a fivefold increase in brand impact when compared to conventional video ads. By directing your ads towards audiences who actively interact with a TrueX unit, you can guarantee that your advertisements will be prominently displayed. You can choose from pre-designed Blueprints or take advantage of our Creative Studio to express your creativity. This innovative platform facilitates the exchange of brand interactions for the most prized asset today: human attention. Furthermore, you can track the growth of your brand using in-unit surveys that assess the effectiveness of your marketing strategies. Granting consumers the power to control their ad experiences signals to them that your brand genuinely values their attention and respects their time. Ultimately, this strategy nurtures a more profound relationship between brands and their audiences, creating opportunities for more significant and impactful interactions. By prioritizing consumer choice, TrueX sets a new standard for advertising that resonates with today’s viewers.

What is SpotX?

SpotX offers a unified platform that brings together television, Over-the-Top (OTT), and digital video advertising to maximize efficiency in the complex video ad landscape. This all-encompassing video ad serving solution is crafted to help publishers optimize their workflows while enhancing their profitability. By consolidating multiple demand sources, SpotX enables users to increase revenue through a seamless interface. The platform automates the sales process for video inventory, ensuring total transparency and safeguarding brand integrity across various devices. It allows for the utilization of unique first- and third-party audience data within a secure environment, thus augmenting the value of your inventory. Collaborating with SpotX’s Customer Success Team permits the customization of your video strategy in alignment with your unique key performance indicators (KPIs). Additionally, the platform's connections on the buy-side help refine inventory offerings, striving for the best fill rates and yield. With access to premium supply from SpotX Managed Services Team or programmatic demand-side partners, users can confidently make purchasing decisions backed by insights and assistance from a dedicated Account Team. Furthermore, the platform’s flexibility in adapting to market fluctuations guarantees that your advertising approach stays effective and pertinent as trends evolve, ensuring long-term success. As a result, SpotX empowers businesses to stay ahead in the dynamic advertising landscape.

Media

Media

Integrations Supported

Integrations Supported

Acxiom Real Identity
Amagi
Amazon Transparent Ad Marketplace (TAM)
Boostr
Campaign Manager+
DV Publisher Suite
FreeWheel Beeswax
JamLoop
Kochava
MINT
broadpeak.io

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/truex/

Company Facts

Organization Name

SpotX

Date Founded

2007

Company Location

United States

Company Website

www.spotx.tv/

Categories and Features

CTV & OTT Advertising

Not specified

Categories and Features

Ad Server

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

OTT

Not specified

Video Advertising

Not specified

Video Marketing

Not specified

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