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What is TrueX?

TrueX emerges as the groundbreaking platform for engaging with CTV audiences, broadening its reach across multiple screens. This cutting-edge platform allows consumers to customize their advertising experiences through the first value exchange product, which effectively drives significant results. As a result, viewers benefit from an improved experience, publishers experience a lighter ad load, and advertisers achieve a fivefold increase in brand impact when compared to conventional video ads. By directing your ads towards audiences who actively interact with a TrueX unit, you can guarantee that your advertisements will be prominently displayed. You can choose from pre-designed Blueprints or take advantage of our Creative Studio to express your creativity. This innovative platform facilitates the exchange of brand interactions for the most prized asset today: human attention. Furthermore, you can track the growth of your brand using in-unit surveys that assess the effectiveness of your marketing strategies. Granting consumers the power to control their ad experiences signals to them that your brand genuinely values their attention and respects their time. Ultimately, this strategy nurtures a more profound relationship between brands and their audiences, creating opportunities for more significant and impactful interactions. By prioritizing consumer choice, TrueX sets a new standard for advertising that resonates with today’s viewers.

What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

Media

Media

Integrations Supported

Integrations Supported

AUDIENCEX
Ad Reform
Adloox
Bionic for Agencies
Campaign Manager+
Catalina
Celtra
Criteo Commerce Grid
Eyeota
GrowthLoop
Humming
Illuma
Integral Ad Science
Intuizi
MSIGHTS
Magellan AI
Narrative
Placements.io
Supermetrics
Yieldlab

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Webinars

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/truex/

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Categories and Features

CTV & OTT Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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