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What is Varicent?

Varicent provides an extensive suite of solutions designed to enhance all aspects of sales performance management, empowering organizations to boost productivity and drive growth. With Varicent's tools for territory and quota planning, businesses can craft smarter territory strategies and set quotas that lead to improved outcomes. Navigating pipeline management can prove challenging when dealing with an ineffective sales funnel. However, by implementing Varicent’s revenue operations solution, companies can improve efficiency across their entire sales funnel, leading to increased deal volume, speed, and value, as well as more accurate forecasting and remarkable go-to-market results. The Varicent lead to revenue system highlights essential operational shortcomings, including lead response times and conversion rates from leads to pipeline, enabling businesses to capitalize on missed opportunities, enhance operational efficiency, and boost revenue generation. As the premier solution for sales performance management, Varicent guarantees that sales representatives receive their compensation accurately and on time, ensuring a frictionless experience. By utilizing these advanced tools, organizations are not only able to reach their sales goals but can also surpass them, setting the stage for ongoing success in a highly competitive landscape. Ultimately, embracing Varicent’s solutions will empower teams to adapt and thrive in evolving market conditions.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

AgentSync
Amazon Web Services (AWS)
IBM Cloud
Salesforce

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Varicent

Date Founded

2003

Company Location

Canada

Company Website

www.varicent.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Revenue Operations

Not specified

Sales Compensation

Not specified

Sales Planning

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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