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What is Vector?

Vector is an AI-powered account-based marketing platform that helps B2B organizations identify individual buyers, understand account engagement, and coordinate targeted marketing and sales activities. The software combines contact-level intent intelligence, predictive account scoring, audience activation, and revenue attribution within a centralized go-to-market platform. Its Signal Library collects more than 30 types of buying signals, including website visits, third-party research activity, LinkedIn engagement, marketing interactions, job changes, CRM updates, call recordings, and advertising engagement. Vector's website identification capabilities help businesses recognize companies and identifiable individuals visiting their websites while connecting browsing activity to broader customer engagement records. Its AI-powered scoring system evaluates available signals to classify tracked accounts into six buying stages based on engagement, purchasing interest, and progression through the sales process. The platform provides transparent explanations of account classifications, allowing users to review the specific interactions and contacts contributing to each assessment. Account Journeys combines buying group enrichment, role detection, and engagement visualization to identify decision-makers, economic buyers, champions, and other stakeholders involved in purchasing decisions. Marketing teams can build segmented audiences and activate contact-level advertising campaigns through supported channels, including LinkedIn and Meta, while coordinating additional engagement through events, gifting programs, and sales outreach. Real-time sales notifications alert representatives to relevant developments such as job changes, prospect engagement, and account activity, providing context for timely follow-up.

What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

Media

Media

Integrations Supported

Adobe Marketo Engage
Apollo
Dash0
Docusign
Facebook Ads
HockeyStack
HubSpot CRM
LinkedIn Ads
Model Context Protocol (MCP)
MongoDB
Salesforce
Salesloft
Slack
Snapchat Ads
Stripe
Userled
Zapier

Integrations Supported

DoubleVerify
Experian Connect
LiveRamp

API Availability

API Availability

Pricing Information

$399 per month
Growth:

$1500 per month (paid annually)

Custom Intent Topics: $100/month per topic

Email Enrichment: $199/month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Vector.co

Date Founded

2022

Company Location

United States

Company Website

www.vector.co

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Categories and Features

Categories and Features

Advertising

Not specified

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