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What is Vya?

Direct mail continues to be an effective strategy for generating new sales and attracting potential customers, providing significant advantages to businesses in numerous industries. At Vya, we are prepared to manage your entire direct mail campaign, from the initial corporate strategy to the final delivery into the hands of consumers. By combining our intuitive MRM systems with our established printing solutions, we offer tailored templates, simplified approval workflows, effective project oversight, and considerable cost reductions on printing and postage. Our committed print and fulfillment experts are available to assist you with a variety of options, including conventional mailers, Every Door Direct Mail® (EDDM®) initiatives, dimensional mailers, custom kits, and more, helping your campaign stand out in a crowded marketplace. Furthermore, we merge our deep knowledge of printing and direct mail with our marketing resource management technology to provide a comprehensive range of services. This integrated approach allows for local customization, list acquisition, efficient data management, and seamless printing and distribution, all designed to bolster your marketing initiatives. By utilizing our all-encompassing solutions, you can guarantee that every element of your direct mail campaign is executed with precision and excellence, ultimately leading to greater customer engagement and sales success. Our commitment to quality and innovation ensures that your marketing efforts resonate effectively with your target audience.

What is DM20.ai?

DM20.ai is a cutting-edge platform that utilizes artificial intelligence for predictive analytics and the enhancement of campaigns, particularly designed for the direct mail marketing industry, which enables advertisers to evaluate, analyze, and improve their mail campaigns before committing to printing and postage expenses. By employing machine learning and explainable AI, the platform assesses user-defined parameters such as target demographics, design elements, creative aspects, and schedules against an extensive database of past direct mail data, offering predictive insights and actionable strategies that capture the distinctive features of direct mail, including expected response rates, necessary adjustments, and key influencing elements. Through the application of techniques like feature engineering, ensemble modeling, and Monte Carlo simulations, DM20.ai provides straightforward optimization recommendations that empower marketers to refine their offers, formats, and timing, ultimately leading to an improved return on investment. This novel methodology not only simplifies the decision-making process but also guarantees that advertisers make informed, data-driven decisions that are in harmony with their campaign objectives, fostering a more efficient marketing strategy. As a result, users of DM20.ai can confidently navigate the complexities of direct mail marketing with enhanced precision and effectiveness.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Vya Systems

Date Founded

1991

Company Location

United States

Company Website

www.vyasystems.com

Company Facts

Organization Name

DirectMail2.0

Date Founded

2015

Company Location

United States

Company Website

www.dm20.ai/

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Web to Print

Approval Workflow
Customizable Templates
Multi-Store
Order Management
Product Configurator
Quotes / Estimates
SEO Management
Templates
Website Management

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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