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What is WhatConverts?

WhatConverts offers a comprehensive platform for call tracking, lead capture, and reporting that empowers marketers to understand what drives conversions effectively. This platform allows users to capture various types of interactions, including phone calls, web chats, form submissions, and online sales. With a user base exceeding 10,000 businesses and marketing experts, WhatConverts is trusted for its ability to consolidate tracking, management, and reporting functions into one cohesive tool. Marketing professionals leverage this solution to efficiently oversee and evaluate their PPC, SEO, and social media campaigns. As a robust call tracking system, WhatConverts serves as a complete, standalone solution while also allowing for integration with other software to enhance its capabilities. The platform encompasses all essential features such as tracking calls, chats, forms, and eCommerce activities, ensuring users have access to real-time reporting and lead management in a single location. Furthermore, it provides an extensive collection of resources for monitoring website chat interactions, eCommerce sales, and custom online events, alongside integrated reporting that facilitates a thorough analysis of leads and overall lead management.

What is SAS Marketing Optimization?

As marketing teams face increasing demands to accomplish more with fewer resources, it becomes challenging to convey their message effectively amid the overwhelming noise of marketing communications to engage a focused audience. While strategies like segmentation, predictive modeling, and thorough testing can boost the effectiveness of customer interactions, they do not capture the full spectrum of daily obstacles that marketers encounter. Marketers must balance conflicting goals from various departments, oversee numerous marketing campaigns, and navigate limitations such as channel capacities, budget management, and compliance with customer outreach regulations. Furthermore, internal conflicts can complicate the situation even more. In a multiproduct organization with multiple campaigns targeting a large customer base, identifying the right campaigns for each individual customer is crucial. An intuitive user interface allows marketers to easily perform what-if analyses, enabling them to determine the best offers for specific customers while also understanding how changes in business constraints could impact outcomes. This functionality not only improves decision-making processes but also significantly streamlines the entire marketing workflow, fostering more efficient collaboration among team members. Ultimately, this approach can lead to more effective marketing strategies that resonate with the intended audience.

Media

Media

Integrations Supported

Acuity Scheduling
ChatBot
Cognito Forms
Google Analytics
HubSpot Customer Platform
Integrately
LiveChat
Mailshake
Pipedream
Repozix
Roistat
Salesforce
Stackreaction
String
Zapier
Zendesk
Zenkit Base
Zenkit To Do
tawk.to

Integrations Supported

Acquigo

API Availability

Has API

API Availability

Pricing Information

$30.00/month
Plus Plan - $30/month
Pro Plan - $50/month
Elite Plan - $80/month
Agency Pro Plan - $200/month
Agency Elite Plan - $400/month
For the Enterprise Plan, contact 1-888-375-0484
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

WhatConverts

Date Founded

2015

Company Location

United States

Company Website

www.whatconverts.com

Company Facts

Organization Name

SAS Institute

Date Founded

1976

Company Location

United States

Company Website

www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf

Categories and Features

Call Tracking

CRM
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Campaign Management

Channel Management
Contact Database
Lead Management
Multi-Campaign

IVR

Call Logging
Call Recording
Call Routing
Multiple Scripts
Phone Key Input
Voice Customization
Voice Mail

Lead Capture

Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Qualification
Lead Scoring

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Scoring
Lead Segmentation
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking

Categories and Features

Marketing Analytics

Campaign Management
Predictive Analytics

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