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What is WorkMagic?

WorkMagic gives brands a scientific approach to marketing measurement by combining geo-based incrementality tests, calibrated attribution, and advanced MMM into one streamlined platform. Its automated testing engine eliminates guesswork by revealing the true incremental impact of paid channels, creative variations, or campaign types across real markets. Each experiment feeds back into WorkMagic’s attribution model, ensuring the data reflects what actually drives sales—not what ad platforms claim. The system also accounts for halo effects across Amazon, retail, and wholesale, giving businesses a complete view of how marketing influences every revenue stream. With fast setup and Shopify-native tracking, brands can run tests without engineering teams or complex data pipelines. WorkMagic’s insights provide exact budget recommendations, optimal spend levels by channel, and clear direction for scaling winning campaigns. The MMM model, strengthened by incrementality data, predicts performance across scenarios and helps plan profitable ad investments. Brands gain a measurable increase in ROAS, MER, and efficiency within the first few weeks. The platform’s intuitive reporting breaks down both high-level patterns and granular channel-level insights. For brands navigating today’s fragmented measurement landscape, WorkMagic is the reliable system that ties experimentation, attribution, and forecasting together.

What is Adverity?

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
Shopify
X (Twitter)
YouTube

Integrations Supported

Facebook
Instagram
LinkedIn
Shopify
X (Twitter)
YouTube
BuzzSumo
Google Business Profile
Google Calendar
Google Data Studio
HubSpot CRM
Kochava
Maileon
Microsoft Power BI
MongoDB
MySQL
Outbrain
SQL Server
Salesforce
Taboola

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

WorkMagic

Date Founded

2023

Company Location

United States

Company Website

www.workmagic.io

Company Facts

Organization Name

Adverity GmbH

Date Founded

2015

Company Location

Austria

Company Website

www.adverity.com

Categories and Features

AI eCommerce

Not specified

eCommerce Marketing

Not specified

eCommerce Tools

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

Marketing Planning

Not specified

Categories and Features

Big Data

Data Blends
Data Cleansing
Data Mining
Data Warehousing
High Volume Processing
Templates

Data Analysis

Not specified

Data Management

Data Analysis
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Match & Merge

Data Quality

Data Deduplication
Data Discovery
Match & Merge

Data Visualization

Not specified

eCommerce Integration

Not specified

Marketing Analytics

Performance Metrics
Social Media Metrics
Website Analytics

Marketing Attribution

Not specified

Marketing Automation

Not specified

Marketing Planning

Not specified

Master Data Management

Data Governance
Data Source Integrations
Match & Merge
Relationship Mapping

Predictive Analytics

Not specified

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