Measured Reviews & Ratings

Measured

5.0 out of 5 stars

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ease 0 out of 5 stars
features 0 out of 5 stars
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Total 5 out of 5 stars
ease 5 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 5 out of 5 stars

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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Measured?

Measured delivers valuable marketing insights, a comprehensive overview of cross-channel performance, and innovative media incrementality testing. With the capability to activate over 100 audience-level experiments across platforms like Google, Facebook, and more than 70 other integrated media channels, businesses can effectively pinpoint media inefficiencies and enhance their marketing efficiency by up to 30%. This powerful solution is driven by advanced incrementality measurement techniques aimed at optimizing your advertising strategy. Reach out to us today for a complimentary demonstration! Our offerings include: - An extensive cross-channel analysis of marketing expenditures and precise marketing attribution - Over 70 integrations with major media platforms, including Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and beyond - The ability to conduct A/B tests, incrementality assessments, and continuous testing with ease - A straightforward integration process that allows you to be operational in less than 24 hours - Discover how to efficiently utilize your budget without the pressure of a challenging stress test. Additionally, our team is ready to assist you in navigating the complexities of modern marketing.

Media

Media

Integrations Supported

Facebook
AppLovin
Facebook Ads
Google Ads
Liftoff
Meta Ads
Mintegral
TikTok
TikTok Ads
Unity
ironSource
pdfChip

Integrations Supported

Facebook
AdRoll
Pepperjam
Snapchat
tvScientific

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pilots offered, ask us!

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Measured

Date Founded

2017

Company Location

United States

Company Website

measured.com

Categories and Features

Campaign Management

Channel Management

Creative Management

Collaboration

Media Buying

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Digital Asset Management
Reporting / Analytics

Categories and Features

Conversion Tracking

Not specified

Data Warehouse

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
Match & Merge

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management

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