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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Sprinklr Marketing?

Sprinklr Marketing & Advertising distinguishes itself as an AI-powered platform tailored for holistic campaign management, effortlessly unifying the entire marketing and advertising processes across over 30 digital, social, and paid channels into a singular, cohesive framework. This cutting-edge solution allows global teams to effectively plan, create, publish, manage, and analyze their campaigns, ensuring consistent messaging, regulatory compliance, and access to real-time analytics. By integrating elements such as campaign planning, content creation, approval workflows, and multi-channel publishing, it aids teams in coordinating their creative endeavors and execution from a central hub while upholding brand standards through role-specific access and audit trails. The platform's built-in AI augments the creative workflow by providing generative briefs and content suggestions, along with insights into performance optimization and exhaustive reporting that illuminate the aspects affecting audience engagement and return on investment. Furthermore, this collaborative approach enhances teamwork and facilitates the swift adjustment of strategies in response to shifting market conditions, ultimately leading to more effective campaign outcomes. As a result, teams can remain agile and responsive, ensuring that their marketing efforts are both relevant and impactful.

Media

Media

Integrations Supported

Facebook
TikTok
AppLovin
Google Ads
Google Analytics
Instagram
Liftoff
Mailchimp
Meta Ads
Oracle Cloud Infrastructure
Sprinklr
Stripe
TikTok Ads
Twilio
Unity
WhatsApp
WordPress
X (Twitter)
YouTube
pdfChip

Integrations Supported

Facebook
TikTok
AppLovin
Google Ads
Google Analytics
Instagram
Liftoff
Mailchimp
Meta Ads
Oracle Cloud Infrastructure
Sprinklr
Stripe
TikTok Ads
Twilio
Unity
WhatsApp
WordPress
X (Twitter)
YouTube
pdfChip

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/marketing-and-advertising/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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