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What is XMP?

XMP, developed by Mobvista, serves as the definitive tool for app marketers aiming to streamline their advertising across multiple channels. Featuring cross-channel media purchasing, comprehensive data analysis, and efficient bulk creative management, XMP simplifies campaign oversight on a worldwide scale, encompassing various media platforms and SDK ad networks. Additionally, the platform offers in-depth reporting and analytics, enabling marketers to monitor and assess performance across all channels effectively. This streamlined approach not only enhances efficiency but also empowers marketers to make informed decisions based on real-time data insights.

What is Sprinklr Marketing?

Sprinklr Marketing & Advertising is an AI-powered platform tailored for holistic campaign management, effortlessly unifying the entire marketing and advertising processes across over 30 digital, social, and paid channels into a singular, cohesive framework. This cutting-edge solution allows global teams to effectively plan, create, publish, manage, and analyze their campaigns, ensuring consistent messaging, regulatory compliance, and access to real-time analytics. By integrating elements such as campaign planning, content creation, approval workflows, and multi-channel publishing, it aids teams in coordinating their creative endeavors and execution from a central hub while upholding brand standards through role-specific access and audit trails. The platform's built-in AI augments the creative workflow by providing generative briefs and content suggestions, along with insights into performance optimization and exhaustive reporting that illuminate the aspects affecting audience engagement and return on investment. Furthermore, this collaborative approach enhances teamwork and facilitates the swift adjustment of strategies in response to shifting market conditions, ultimately leading to more effective campaign outcomes. As a result, teams can remain agile and responsive, ensuring that their marketing efforts are both relevant and impactful.

Media

Media

Integrations Supported

Facebook
TikTok
Google Ads
Liftoff
Meta Ads
TikTok Ads
Unity
ironSource
pdfChip

Integrations Supported

Facebook
TikTok
Instagram
Mailchimp
Microsoft 365
Oracle Cloud Infrastructure
Salesforce
Stripe
Tableau
Twilio
WhatsApp
X (Twitter)
YouTube

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Custom, quote-based pricing

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Mobvista

Date Founded

2013

Company Location

Singapore

Company Website

xmp.mobvista.com

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/marketing-and-advertising/

Categories and Features

Campaign Management

Channel Management

Creative Management

Collaboration

Media Buying

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Digital Asset Management
Reporting / Analytics

Categories and Features

AI Marketing

Not specified

Campaign Management

Channel Management
Multi-Campaign

Content Creation

Advertising Content Creation
Content Calendar
Content Planning
Create Reports
Template Creation

Content Distribution

Not specified

Content Experience

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Customer Journey Mapping
Dashboard
Performance Metrics
Social Media Metrics

Marketing Calendar

Not specified

Social Media Advertising

Campaign Management

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