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What is Zeta Marketing Platform?

Zeta Global functions as a cutting-edge marketing technology company that harnesses an extensive database of over 2.4 billion identities, using AI-powered insights to analyze consumer intentions, improve user experiences, and promote customer development and loyalty. The firm provides an all-encompassing set of tools for marketers that covers every stage, from acquiring customers to maintaining ongoing interactions. By pinpointing specific target audiences and creating customized experiences across various channels, Zeta facilitates real-time personalization on a large scale, which results in outstanding outcomes. The Zeta Marketing Platform offers an immediate snapshot of both potential and current customers, utilizing AI to deliver profound and comprehensive personalization across multiple platforms. Over the past decade, Zeta's unique combination of capabilities has aided in the growth of brands while continually evolving to address the changing demands of the market. This dedication to innovation and efficiency not only distinguishes Zeta in a competitive environment but also positions it as a leader in the marketing technology field. In addition, Zeta's agile approach allows it to adapt swiftly to new trends and customer needs, ensuring sustained success for its clients.

What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

Media

Media

Integrations Supported

MINT
Campaign Genius
FoodStorm
Taxi for Email
Tessitura
Zeta CDP+

Integrations Supported

MINT
Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
INCRMNTAL
Kochava
LumenAd
ViewNexa
dough

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Zeta Global

Date Founded

2007

Company Location

United States

Company Website

zetaglobal.com

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration

Display Advertising

Not specified

Email Marketing

Not specified

Marketing Analytics

Not specified

Marketing Automation

Not specified

Categories and Features

Advertising Agency

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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