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What is Zoho Marketing Automation?

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

What is 800response?

800response presents a comprehensive solution for lead generation, tracking, and analyzing customer interactions, designed to effectively manage the practices involved at the top of the sales funnel. This platform ensures precise tracking and focused lead nurturing through the use of customer profile data and interaction analytics. Our services cater to a diverse range of businesses, spanning from small to medium enterprises, as well as multi-location franchise systems and dealer networks, including contact centers, helping them to enhance and streamline their customer acquisition and engagement processes. Additionally, we provide robust tools to track and evaluate campaign performance while continually assessing the customer experience to drive improvements. By leveraging our solutions, companies can significantly boost their operational efficiency and effectiveness in reaching potential clients.

Media

Media

Integrations Supported

Box
BulkSMS.com
Clickatell
Evernote
Facebook
GoTo Webinar
Google Contacts
Google Workspace
MessageMedia
Microsoft 365
Microsoft OneDrive
Rootle
Wistia
X (Twitter)
Zendesk
Zoho Analytics
Zoho Meeting
Zoho Survey
Zoho Thrive

Integrations Supported

Microsoft Excel

API Availability

API Availability

Pricing Information

$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.

If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Zoho

Date Founded

1996

Company Location

India

Company Website

www.zoho.com/marketingautomation/

Company Facts

Organization Name

800response

Date Founded

1990

Company Location

United States

Company Website

800response.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Surveys & Feedback
Templates

eCommerce Marketing

Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
SMS Marketing
Segmentation
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Marketing Calendar
Spend Management

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Business Intelligence

Data Analysis
Trend / Problem Indicators
Visual Analytics

Call Recording

Archiving
Instant Retrieval
On-Demand Recording

Call Tracking

CRM
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
Keyword Tracking

Customer Journey Mapping Tools

Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export

Data Analysis

Data Discovery
Data Visualization
Sentiment Analysis
Text Analytics

Lead Capture

Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing

Lead Generation

Contact Discovery
Lead Capture
Lead Database Integration
Prospecting Tools

Reporting

Report Export
Scheduled / Automated Reports

Sales Coaching

Assessments
Call Recording
Goal Setting / Tracking
Onboarding
Performance Metrics

Speech Recognition

Audio Capture
Automatic Transcription
Call Analysis
Multi-Languages
Speech-to-Text Analysis
Voice Recognition

Vanity Phone Number

Not specified

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