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What is atEvent?

Effectively gather key insights from face-to-face engagements with atEvent's all-encompassing lead capture application. This tool empowers your whole team to scan, check-in, or manually input leads no matter where they encounter potential clients. You can secure marketing consent, include personalized qualifiers, and gather additional context that will enhance your sales discussions. Capture in-person intent data without any second thoughts. With atEvent's adaptable Marketing Consent feature, you can obtain consent during interactions to adhere to CCPA, GDPR, and other relevant privacy regulations. The need for double opt-ins is removed, allowing you to communicate marketing messages directly to your event leads. Moreover, you can encourage team performance and monitor progress through analytics accessible via both your mobile app and the atEvent dashboard. Gain valuable insights into the caliber of event leads, the activity of targeted accounts, overall event effectiveness, and return on investment, thereby enabling you to elevate your marketing strategies effectively. Ultimately, this comprehensive system ensures that your team is equipped to maximize opportunities in real-time.

What is Publitrac?

Leverage PUBLITRAC to manage your relationship marketing efforts, thereby improving customer acquisition, engagement, and retention through a series of well-organized campaigns. While marketing information can originate from multiple sources, centralizing this data allows for a real-time connection that facilitates tracking and managing every interaction with your contacts. As customers interact with your digital channels, their profiles are continuously updated in real-time, enhancing their accuracy. You can organize your database and create lists that reflect the specific attributes, interests, and behaviors of your audience. It's crucial to deliver the right message to the right person at the right time. Our three levels of personalization—recipient, sender, and dynamic content—enable you to effectively enhance your email marketing campaigns. The possibilities for customization are as extensive as your customer base itself, allowing for a unique approach for each individual. Furthermore, you can automate your marketing strategies based on customers' past behaviors, interests, and socio-demographic data, ensuring that your communications are relevant and engaging. This heightened level of personalization not only boosts customer satisfaction but also fosters enduring loyalty, creating a lasting relationship between the brand and its customers. By embracing these strategies, you can position your brand at the forefront of customer engagement.

Media

Media

Integrations Supported

Adobe Marketo Engage
Eloqua
HubSpot Sales Hub
Salesforce
Salesforce Marketing Cloud Account Engagement

Integrations Supported

Facebook
Google Analytics
X (Twitter)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

atEvent

Date Founded

2013

Company Location

United States

Company Website

at-event.com

Company Facts

Organization Name

PUBLITECH

Date Founded

1996

Company Location

Canada

Company Website

www.publitech.com/marketing-relationnel/

Categories and Features

Event Management

Attendee Management
Badge Management
Conferences / Conventions
Exhibit / Vendor Management
Gamification
Social Media Promotion
Volunteer Management

Lead Capture

Business Card / Badge Scanning
Dashboard
Lead Nurturing
Lead Scoring

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Retrieval

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Sales Intelligence
Segmentation

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Segmentation

Marketing Automation

Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Website Visitor Tracking

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