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What is folk?

Folk is a customer relationship management solution crafted to seamlessly cater to your requirements, providing a lightweight and highly customizable experience that is bolstered by advanced AI features. Its mail merge functionality allows you to easily dispatch personalized bulk emails from your own domain, effectively removing the cumbersome process of manual copying and pasting. With the launch of folkX, you can quickly and efficiently set up your CRM, making the task of collecting contacts for various initiatives such as prospecting, recruitment, and fundraising much simpler. Furthermore, folk offers over 4,000 integrations, allowing you to develop powerful automations with well-known platforms like Typeform, Webflow, Calendly, and Slack. Utilizing folk enables you to jot down notes whenever and wherever necessary, ensuring that you never overlook important details. This considerate approach not only optimizes your workflow but also fosters lasting relationships with your contacts throughout the years. As a result, folk empowers you to enhance communication and collaboration within your network, reinforcing the value of maintaining strong connections.

What is Fluid CRM?

Fluid CRM is a lightweight customer relationship management tool for small B2B companies. It solves a specific problem: spreadsheets break down once you have more than 30 active deals, but traditional CRMs demand weeks of setup and constant maintenance. Fluid sits in the middle. Structured like a CRM, simple like a spreadsheet. The main workspace is a drag-and-drop pipeline board. Deals move across stages you define, and each card opens into a full view with contact details, company info, notes, activity timeline, and the next scheduled follow-up. A dashboard shows pipeline value by stage, so founders and sales leads can see the health of their pipeline at a glance. Follow-up reminders are central to how Fluid works. Every deal can carry a next action with a due date, which means interested leads never go quiet by accident. This makes Fluid a strong fit for outbound sales teams: several users connect it to tools like Smartlead through the API so that interested replies automatically become deals in the pipeline. Other capabilities include BCC email sync to log conversations against deals, embeddable lead capture forms for websites, in-app automations for repetitive updates, unlimited pipelines and contacts on every plan, and full import and export via CSV. An open API and webhooks support integrations with automation platforms. Setup takes minutes rather than weeks. There is no required onboarding, no per-feature pricing tiers, and no enterprise add-ons. The product is intentionally focused: it does not include email marketing automation or 200-field customization, because it is built for teams of 1 to 10 people, not ops departments. Fluid CRM launched in 2025, is developed in Finland, and is rated 5.0 stars on AppSumo where it powers hundreds small business pipelines.

Media

Media

Integrations Supported

Airtable
Calendly
Clearbit
Crono
Gmail
Google Calendar
Google Chrome
Google Workspace
Instagram
LinkedIn
LinkedIn Sales Navigator
Metaflow AI
Microsoft Outlook
Motileo
Pabbly Connect
Primeforge
Typeform
Webflow
X (Twitter)
Zapier

Integrations Supported

Airtable
Calendly
Clearbit
Crono
Gmail
Google Calendar
Google Chrome
Google Workspace
Instagram
LinkedIn
LinkedIn Sales Navigator
Metaflow AI
Microsoft Outlook
Motileo
Pabbly Connect
Primeforge
Typeform
Webflow
X (Twitter)
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$20 per user per month
Free Version
Free Trial Offered?

Pricing Information

$16
Monthly: €16/month. Annual: €144/year (3 months free). Both plans include every feature.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

folk

Date Founded

2020

Company Location

France

Company Website

www.folk.app/

Company Facts

Organization Name

Fluid CRM

Date Founded

2025

Company Location

Finland

Company Website

fluidcrm.io

Categories and Features

Contact Management

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

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